Thought Leadership

New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.

Amid a sluggish holiday-season outlook for retailers – thanks to the likes of rising credit card debt and dwindling, post-pandemic savings, competition is intensified for shoppers who are looking to spend. Reflecting this, big retailers initiated their holiday-season discounts as early as October…

There’s been some backlash to all of the attention the National Football League is giving to the assumption that singer-songwriter Taylor Swift and Kansas City Chiefs tight end Travis Kelce are dating.

With two of the most prominent combat sports properties—WWE and UFC—now united under one belt, eyes are on parent company TKO Group Holdings for its plans to continue growing the brands moving forward.

Source: MBAGRADSCHOOLS. Edited for style.

This article, by Dean’s Professor of Marketing Rebecca Ratner and co-researchers Ximena Garcia-Rada and Michael Norton, was originally published at The C

The recent overhaul of the federal policy on allocating deceased donor livers has not significantly improved geographical inequities and has led to a greater loss in viable organs, according to findings from the University of Maryland’s Robert H. Smith School of Business.

Many defining moments in professional basketball took place when the NBA was airing on NBC. That period marked Michael Jordan’s heyday, the 90s, when he and the Chicago Bulls won six titles. And just hearing the opening bars of John Tesh’s “Roundball Rock” brings this spectacular time in basketball…

Last week McDonald’s temporarily closed its U.S. offices, sending workers home to await word online about the burger chain’s plans. While working from home, hundreds of corporate workers were told their services were no longer needed, something that has grown in popularity in recent years.

For the first time, streaming is predicted to overtake traditional TV as the preferred form of entertainment for U.S. adults.