News at Smith

UMD Alumnus Paul Capriolo Discusses Monetizing the Social Gaming Industry on Bootstrapped

Nov 30, 2017
Entrepreneurial Spirit


The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. The podcast is hosted by Elana Fine, Executive Director of the Dingman Center, and Joe Bailey, Associate Research Professor at the Smith School. Each episode brings a different startup story to life with special guests offering advice and lessons learned on topics that range from fundraising and marketing to team formation and customer acquisition.

On this episode of Bootstrapped, we interviewed UMD alumnus and serial entrepreneur, Paul Capriolo. Throughout his career, Paul founded and led a multitude of technology startups to successful acquisitions. In 2009, Paul noticed the explosive growth in the social gaming industry and the lack of a monetization method to capitalize on its user base. Paul started Social Growth Technologies to serve as a flexible platform that allows companies to monetize the social gaming market through in-game advertising. After seven years of growth and expansion, Paul recently secured an acquisition of Social Growth Technologies by Kiswe Mobile in 2017. In this episode, Paul details his initial motivations behind being an entrepreneur, the challenges he faced as a computer science major with no background in business and the process of growing a business in an emerging two-sided market.

Paul Capriolo has extensive experience in the technology industry. In 2007, he founded his first startup, Now or Never, which was acquired by FreeCause. Paul worked as VP of Development at FreeCause from 2008 to 2009, and ultimately started Social Growth Technologies in 2009 where he proceeded to grow the business over the next seven years; this growth lead to a seamless acquisition by Kiswe Mobile in 2016. Paul serves on the Dingman Center Board of Advisors and is also an active Entrepreneur-in-Residence. 

To listen to this episode and gain further insights into the startup world, subscribe to Dingman Bootstrapped on iTunes or download the episodes on the Dingman Center website.

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.