The department of marketing at the University of Maryland’s Robert H. Smith School of Business, along with support from the student-run terpAMA, is sponsoring the Third Annual Undergraduate Marketing Conference on Friday, March 2, 2012 in Van Munching Hall. The theme for this year’s conference is Digital is NOW!
The event will commence with a keynote speech by Dan Taylor, director of media solutions for Google and a graduate of the University of Maryland. Taylor leads Google's efforts in driving product innovation, thought leadership and digital engagement across search, display, video and mobile for Google’s large advertiser segment in the U.S, with a particular focus on solutions for services and distribution industries. He joined Google in 2006 to lead Google’s AdWords business advising major media companies on the East Coast on how to engage and utilize Google to market to consumers. Previously, Taylor spent after 15 years in broadcast media sales and management with national and local posts at Viacom and Clear Channel.
The conference also includes a case competition, sponsored by Dormify, an e-tailer that specializes in modern design accents for dorm rooms. Karen Zuckerman, founder of Dormify and president of HZDG, will be announcing the winners of the $1,500 prize in cash and company gift cards. She will also share her company’s story at the luncheon. The top three teams’ presentations will be judged the morning of the conference.
Conference breakout sessions will focus on digital strategy, web forecasting, digital media planning, facilitating electronic commerce for retailers and manufacturers and mobile applications. Breakout session speakers will be representing Digitas, the Capitol Deal, Compass Marketing, the Sutter Group, AARP and Integrated Media Solutions. The majority of the speakers are Smith School marketing major alumni who have been instrumental in securing internships for many Smith marketing undergraduates.
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Dan Taylor leads Google’s efforts driving product innovation, thought leadership and digital engagement across Search, Display, Video, Mobile, Local, Social and Commerce for Google’s large advertiser segment in the United States. Of particular focus are cross-platform solutions for businesses in the Business & Industrial Markets, B2B Software & Services, Local, Classifieds and Education industries.
Prior to his current role, he was a leader in our high-growth display business, responsible for driving product development and advertiser adoption of Google’s Display Network in the Americas for the largest customers. Earlier, as Head of Media & Entertainment for Google, he led a national sales team focused on driving adoption of Google’s ad products including Search, Display, Video and Mobile to large traditional and digital media publishers, television networks, cable operators, movie studios and gaming companies.
Prior to joining Google in 2006, he had a long career in broadcast media where he served as Director of National Sales for Clear Channel in the mid-Atlantic and previously as a General Sales Manager at Viacom/CBS. He pushes his teams to innovate by leveraging the brand strategies learned during his time in broadcast with the performance and measurement orientation of digital. He holds a bachelor’s degree in journalism and public relations from the University of Maryland.
Jason Levine serves as a senior marketing associate at Digitas in NYC. Before that he served as an account executive for H&R Block at RAPP and for Novartis and Abbott Nutrition at Wunderman. His internships during college were at Smith Barney, Choice Hotels International and Draftcb. He graduated from the University of Maryland in 2007 in Marketing and Logistics. While at Maryland, he was in QUEST, the Honors Program, College Park Scholars, and founded Guitar Players United.
Patrick Miller leads the Compass Marketing e-commerce division to create and manage digital sales and marketing efforts on behalf of clients including Johnson and Johnson, Proctor and Gamble, Diamond Foods, Mars, McCormick and others. Under his leadership, online sales managed by Compass have grown exponentially. Before joining Compass he lead web marketing and fundraising efforts at the Chesapeake Bay Foundation. He has worked on numerous political campaigns, beginning in 1998, and has held positions focusing on communications, candidate marketing, media, political strategy, direct mail, web, and voter contact. An avid cyclist, heserves on the board of directors for two regional cycling organizations. Patrick earned his English degree from James Madison University and lives in Annapolis, MD.
Garret Ohm functions as the Marketing Director for TSG, directing the marketing and creative strategy for the firm and its clients. During his career, his clients have included Atlantic Golf/The Brick Companies, Peace Corps, Maryland Film Festival, Rams Head Taverns, W.R. Grace and Rt. 11 Potato Chips. He currently serves on the board of directors for the American Advertising Association of Baltimore, is a committee member of the Chesapeake Regional Technology Council and is active in the American Marketing Association, Tech Council of Maryland, and Maryland Chamber of Commerce. Garret graduated from Towson University with a B.S. in Mass Communication and a focus in Advertising.
Ben Pinegar graduated from the Robert H. Smith School of Business in 2007 with a degree in Marketing. Following graduation, he worked at a TIG Global where he was responsible for the planning, execution and analysis of web marketing campaigns for clients such as Hyatt hotels and KSL resorts. In June 2011, Ben moved to AARP where he currently manages forecasting and analysis for all of the organization's web properties.
Monisha Tripathi is a digital media planner for The Martin Agency in New York City. While in college she was an intern at MTV Networks, RedPeg Marketing and Learning Worlds along with serving as president of terpAMA for two years. Under her leadership, terpAMA launched the first Undergraduate Marketing Conference. She graduated from the Smith School of Business in 2010 with degrees in Marketing and Spanish.
Molly Urciolo leads the marketing efforts at The Capitol Deal, the Washington Post's daily deal effort. Before her current position, she served at the Post as an associate marketing manager and a consumer marketing intern. She is a 2008 graduate of the Smith School of Business with degrees in Marketing and Supply Chain Management. While at UMD, she was the president of the women's crew team.
Ori Zohar is the Director of Digital Innovation at Integrated Media Solutions, an 80 person, data-driven advertising agency based in New York City. At IMS, he has been working to expand the agency's advertising capabilities in the fields of online, mobile and social advertising. Prior to joining IMS, he played various roles at sister agencies McCann Erickson and Universal McCann for clients including Intel, MasterCard, Chrysler, Coca Cola and Unilever. He is also on the Board of Directors of the Advertising Club of New York. He graduated from the Robert H Smith School of Business with a B.S. in Marketing in 2007. While at UMD, he was a member of QUEST and the founder of MUSE.
Karen Zuckerman, HZDG Executive Creative Director and President, leads both the creative and the corporate vision of HZDG, the agency she launched from her basement in the late 1980s. More than 20 years later, she stays true to her mantra to “just make it cool” and has grown HZDG into a fully integrated, highly energized creative agency of more than 85 employees, with offices in DC and New York. She is one of Graphic Design magazine’s “25 People to Watch” and has been nominated for a Cooper-Hewitt award. HZDG has been honored as the #1 Graphic Design and Interactive Firm by Washington Business Journal. She has recently launched Dormify, an e-tailer of bright, chic, modern design accents for dorm rooms across the country. She is a Philadelphia native and a graduate of Penn State with a B.A. in Graphic Design.
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