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Smith Research

What Can Firms Learn From Online Consumer Engagement?

Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult process. But new research from Maryland Smith found a way.

Experiential / Reality-based Learning

CGB Programs Help Students Gain Skills on Summer Break

How did you spend your summer vacation?

Smith Research

Academia, a Promised Land?

Editor’s note: For women with a science or engineering PhD, is academia a more equitable have

Maryland Smith’s Rachelle Sampson Named Panmure House Prize Recipient

Maryland Smith’s Rachelle Sampson is the recipient of t

Maryland Smith’s Ilya Ryzhov Awarded Three-Year Grant for Disaster Relief Research

Maryland Smith’s Ilya Ryzhov is leveraging a three-year grant awarded by the National Science Foundation to continue research on predictive and prescriptive methods for humanitarian logistics and disaster mitigation.

Smith Brain Trust

How To Have a Better Tax Year

What can a taxpayer do now to prepare for the tax year ahead?

Smith Brain Trust

Is ‘Relaxed’ the New ‘Business Casual’?

Gird yourself—or, actually, don’t: The new office dress code is here, and it’s very stretchy.

Smith Brain Trust

In Robinhood’s Debut, Echoes of Facebook

Robinhood’s Nasdaq debut was concerning and lackluster. And to Maryland Smith’s David Kass, it was also familiar.

Community

Peters ’85 Appointed to University of Maryland Board of Regents

In a sunny ceremony in the Van Munching Hall courtyard on Monday, Aug.

Smith Brain Trust

Coming Soon: New Go-to-Market Strategies for New Films

If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for relea

Smith Research

How Privilege and Politics Are Affecting Disparity in Vaccine Rates

Income, educational attainment and political ideology all play into racial disparities in vaccina

Smith Brain Trust

Marketing Lessons Learned from the Tokyo Olympics

Watching a gathering of world-class athletes compete at the highest level has always been the mai
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