News at Smith

Ratner Talks with Huff Post Live Today at 4 p.m.

Apr 29, 2015
World Class Faculty & Research

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Smith School Professor and Assistant Dean Rebecca Ratner talks with Huff Post Live today, Wednesday, April 29 at 4 p.m./EDT.

Many people feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Ratner's research finds that when solo consumers do venture out, they enjoy themselves more than they expect. The challenge for companies that offer fun experiences is to figure out how to market to solo consumers.

Watch the show.

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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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