Smith School Professor and Assistant Dean Rebecca Ratner talks with Huff Post Live today, Wednesday, April 29 at 4 p.m./EDT.
Many people feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Ratner's research finds that when solo consumers do venture out, they enjoy themselves more than they expect. The challenge for companies that offer fun experiences is to figure out how to market to solo consumers.
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The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.