Join UMD Smith's virtual Open House to explore our MBA and Business Master’s programs. From choosing the right program to application tips and tricks, our admissions team will answer your top-of-mind questions. You will also hear from our Office of Career Services, faculty members and current students. Come connect with the Smith community of fearless leaders!

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Join us to learn more about the new MS in Marketing at the University of Maryland’s Robert H. Smith School of Business. Hear from Admissions and a current Smith student about the program, application process, and student experience, and get your questions answered.

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Professor John Silberholz will talk about Generative AI and how it has provided analysts with new tools to extract value from their data. In this session, we'll explore how to extract structured data from text using generative AI. As always in our big data course, we'll emphasize how to ensure and document analysis accuracy while working with some sort of challenging data.

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Smith School Shapes the Future of Marketing with New AI-forward MS Program

The University of Maryland’s Robert H. Smith School of Business will launch a one-year marketing master’s program in fall 2027. The 30-credit program will combine artificial intelligence with marketing fundamentals and hands-on projects to prepare early-career professionals for marketing careers.

Connect with the Office of Admissions for an overview of all the Business Master’s programs offered at Robert H. Smith School of Business. Learn about admissions requirements, how to obtain admissions support, and engage with the community.

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Connect with the Smith Admissions Office for an overview of the Master of Science in Accounting, Master of Finance and Master of Quantitative Finance programs. This overview will be followed by a question and answer session with members of our community.

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Connect with the Smith Admissions Office for an overview of the Business Analytics, Information Systems and Marketing Analytics programs. This overview will be followed by a question-and-answer session with members of our community.

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Join our drop-in consultation hours for our in-person master’s programs.

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Join our drop-in consultation hours for our Online Master’s programs.

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Discover Smith’s Top-Ranked Online MS in Business Analytics program! Join the Smith MS Admissions team for an inside look at our Online Master of Science in Business Analytics, ranked Top 10 in the U.S.! Learn how our flexible format and cutting-edge curriculum prepare you to turn data into strategic insights that drive business success. We’ll also share tips on building a strong application, and you’ll have the opportunity to ask questions and connect directly with our admissions experts.

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