Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for a webinar to learn more about the UMD Smith Part-Time Flex MBA and Online MBA programs.

Join us for your first UMD Smith class: Customer Lifetime Valuation! In this introductory virtual lecture, Professor Daniel McCarthy will present an exploration of customer lifetime value (CLV) — a powerful framework that goes beyond traditional metrics to drive smarter, customer-centric decisions across organizations. Using real-world cases like Blue Apron and HelloFresh, Professor McCarthy will illustrate how CLV uncovers the true value of customers, informs acquisition strategies, and reveals what it takes for companies to thrive in competitive markets.