The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. The podcast is hosted by Elana Fine, Managing Director of the Dingman Center, and Joe Bailey, Associate Research Professor at the Smith School. Each episode brings a different startup story to life with special guests offering advice and lessons learned on topics that range from fundraising and marketing to team formation and customer acquisition.
On this episode of Bootstrapped, we interviewed veterinarian Dr. Mark Olcott, co-founder and CEO of VitusVet. After losing a pet patient because he couldn’t access their medical records on a weekend, Mark started VitusVet to electronically connect pet parents and their care providers to improve the health and safety of all pets. VitusVet capitalizes on the two-sided market of the vet industry by creating a platform that streamlines the customer service experience, keeping pet parents happy and practices in business. While researching his business model, Mark looked to other industries suffering from similarly outdated, paper-driven customer service practices and found some unexpected parallels.
Mark is a native of upstate NY and obtained his Bachelor’s Degree in Biology from the State University of New York at Geneseo. He the earned his Doctor of Veterinary Medicine from Cornell University in 1995 and, in 2013, his MBA from the Robert H. Smith School of Business at the University of Maryland. Mark has been a partner for several years in a multi-doctor small animal practice before moving on to start his own mobile sonography business. More recently, Mark worked as an Emergency Veterinarian at a local referral hospital. He was named by his peers as one of the Top Veterinarians in Northern Virginia, holds multiple patents, and is a published author.