Zipei Lu Directory Page
Zipei Lu
PhD Candidate in Marketing
MS in Marketing Analytics, University of Maryland-College Park
BS in Physics, Fudan University-Shanghai
Zipei Lu joined the PhD program in Marketing in 2020 and will be on the job market in the 2025–26 academic year. Her research focuses on developing AI and machine learning methods to address marketing challenges such as customer journey prediction and missing data due to privacy regulations. Zipei’s research has been recognized with multiple awards, including the ISMS Early-Stage Research Award and the Amazon Research Award.
News
20 Faculty Teams Awarded Smith Internal Research Grants
The Smith School has awarded 2025 Smith Internal Research Grants to 20 faculty-led teams to support high-impact research in areas including…
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20 Faculty Teams Awarded Smith Internal Research Grants