Rosellina Ferraro

Associate Professor

3309 Van Munching Hall
Ph.D., Duke University

Professor Ferraro received her Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2005. Her research focuses on consumer behavior, and specifically, the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research and Journal of Marketing. She has presented research papers at the Association of Consumer Research and the Society for Consumer Psychology conferences. She teaches consumer behavior in the undergraduate and MBA programs and information processing in the PhD program. Professor Ferraro serves as the Associate Chair of the Marketing Department.

Honors and Awards

  • MSI Young Scholar, 2011.
  • Honorable Mention for the 2009 Ferber Award for her paper "The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice,"  The award is given to the best interdisciplinary dissertation article published in the latest volume of Journal of Consumer Research. 
  • Top 15% Teaching Award, Robert H. Smith School of Business, 2007
  • General Research Board Summer Award, University of Maryland, Summer 2006


  • Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013) “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (4), 477-488.
  • Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act,” Marketing Science, 31 (5), 717-737.
  • Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “From Consumer Information Regulation to Nutrition Competition: A Response,” Marketing Science, 31 (5), 747-755.
  • Ferraro, Rosellina, Jennifer Edson Escalas, and James R. Bettman (2011), “Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link,” Journal of Consumer Psychology, 21 (2), 169-177.
  • Inman, J. Jeffrey, Russell S. Winer, and Rosellina Ferraro (2009), “The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making,”Journal of Marketing, 73 (September), 19-29.
  • Ferraro, Rosellina, James R. Bettman, and Tanya L. Chartrand (2009), “The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice,” Journal of Consumer Research, 35 (February), 729-741.
  • Tanner, Robin J., Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, and Rick B. van Baaren (2008), “Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences,”Journal of Consumer Research, 34 (6), 754-766, 2008. 
  • Ferraro, Rosellina, Baba Shiv, and James R. Bettman (June 2005), "Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice,"Journal of Consumer Research, 32 (1), 65-75.
  • Inman, J. Jeffrey, Venkatesh Shankar, and Rosellina Ferraro (2004), "The Roles of Channel-Category Associations and Geodemographics in Channel Patronage," Journal of Marketing, 68 (April), 51-71.
Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742