Peng Huang

Associate Professor | Associate Area Chair

4349 Van Munching Hall
(301) 405-3428
Ph.D., Georgia Institute of Technology

Peng Huang is an associate professor in the Decisions, Operations and Information Technologies Department at the Robert H. Smith School of Business at the University of Maryland. His research interests include: 1) platform-based information technology and innovation ecosystem in the enterprise software industry; 2) how consumers search for information and make decisions in the context of electronic commerce, and its implication for public policy and firm strategy. His research has appeared or is forthcoming in premier scholarly journals such as Management Science, MIS Quarterly, and Journal of Marketing. His work received the Runner-Up Best Conference Paper Award at the 2009 International Conference on Information Systems.

He received his B.S. in Electrical Engineering from Fudan University, his Master in Industrial Management from Katholieke Universiteit Leuven, and Ph.D. in Management from Georgia Institute of Technology.