Geoff Milsom Directory Page
Geoff Milsom
Adjunct Faculty
Fellow, Supply Chain Management Center
Geoff Milsom is currently an Adjunct Professor teaching undergraduate and graduate courses on Supply Chain Management, Global Trade, and Transportation. He is also a Fellow in the Supply Chain Management Center, supporting initiatives and projects which connect industry capabilities with the Smith School and its students. He is also actively engaged in the Maryland Global Consulting Program, leading student teams focused on operationally-intensive businesses.
Outside of the University, he has spent most of his career primarily focused on strategy, sourcing, system selections, implementations, and modeling & analytics for North American shippers and logistics service providers. Geoff has successfully worked with many types of companies such as Care/of, Intuitive Surgical, CVS Health, Nestle, Kraft, Kellogg’s, On-trac, Lutron, Gavilon, Sephora, ArcBest, Koch Industries, Mountain Valley Express, Covenant Transport, and CJ Logistics.
Geoff earned his bachelor of arts from George Washington University, and his master’s in business administration from the University of Maryland, with a focus in supply chain management. Geoff is also a frequent speaker at industry conferences, and a regular contributor to publications such as Transport Topics, Supply Chain Digest, Logistics Management, and Inbound Logistics.
News
Academic Publications
Logistics Service Provider Technology Report
Logistics Service Provider Technology Report
The Logistics Service Provider Technology Report (LSPTR) will be an annual report published by the University of Maryland’s Supply Chain Management Center that aims to provide technology spend visibility for logistics service providers (LSPs) in a variety of areas.
We find that LSPs do not know how much to invest in technology because public filings do not disclose specifics about IT spend, consulting firms have limited data to back their perspectives, and industry analysts are bias and do not collect hard data. Shippers also cannot compare providers' technology capabilities or investments due to LSPs alignment with strategy being unclear despite marketing various capabilities, and they cannot compare their partners’ technology investment within their segment or the broader market.
Publishing an annual technology report compiling technology spend data will provide a solution to the identified problems and create value for stakeholder groups including, but not limited to: LSPs, software vendors, hardware vendors, shippers, industry associations, trade groups, shareholders, and consulting firms.
The report will encompass all technology-related expenditures of the companies who opt in to provide a complete perspective of LSP interest, activity, and spend on technology, with an initial proof-of-concept/pilot addressing 2 key sub-sets of technology in 2025: AI and robotics.
Geoff Milsom - UMD Professor
Jaclyn Wilton - Advisor
Maggie McGuire - Fellow
Ryan Sachar - UMD Undergraduate Student
Ivy Zheng - UMD Undergraduate Student