Ali Faraji-Rad Directory Page

Ali Faraji-Rad

Ali Faraji-Rad

Assistant Professor

PhD, BI Norwegian Business School (2012)

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    3312 Van Munching Hall

    Professor Ali Faraji-Rad teaches Consumer Behavior at the undergraduate level. His research focuses on the role of emotions and motivations in consumer behavior and decision-making. His research has been published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes

    Judgment and decision making Judgment under uncertainty Social Influence and Persuasion Emotions and Emotions Regulation Goals and Motivations
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