Professor Ali Faraji-Rad teaches Consumer Behavior at the undergraduate level. His research focuses on the role of emotions and motivations in consumer behavior and decision-making. His research has been published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.
- Judgment and decision making
- Judgment under uncertainty
- Social Influence and Persuasion
- Emotions and Emotions Regulation
- Goals and Motivations