Directory

Ali Faraji-Rad

Assistant Professor

Department: 
Office: 
3312 Van Munching Hall
Phone: 
301-405-9670
Education: 
PhD, BI Norwegian Business School (2012)
Bio: 

Professor Ali Faraji-Rad teaches Consumer Behavior at the undergraduate level. His research focuses on the role of emotions and motivations in consumer behavior and decision-making. His research has been published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes

Research: 
  • Judgment and decision making
  • Judgment under uncertainty
  • Social Influence and Persuasion
  • Emotions and Emotions Regulation
  • Goals and Motivations