Ali Faraji-Rad Directory Page
PhD, BI Norwegian Business School (2012)
Professor Ali Faraji-Rad teaches Consumer Behavior at the undergraduate level. His research focuses on the role of emotions and motivations in consumer behavior and decision-making. His research has been published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.
Judgment and decision making Judgment under uncertainty Social Influence and Persuasion Emotions and Emotions Regulation Goals and Motivations