Ali Faraji-Rad Directory Page

Professor Faraji‐Rad uses behavioral experiments as well as deep-learning-based methods to study marketing and consumer behavior. Theoretically, he is broadly interested in the role of emotions, motivations, and identity in consumer psychology, with a special focus on how anticipation and uncertainty influence consumer behavior. His research has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He teaches consumer behavior to undergraduate and graduate students.