Ali Faraji-Rad Directory Page

Ali Faraji-Rad

Ali Faraji-Rad

Assistant Professor

PhD, BI Norwegian Business School (2012)


3312 Van Munching Hall

Professor Faraji‐Rad teaches consumer behavior to undergraduate and graduate students. In his research, he is broadly interested in the role of emotions, motivations, and identity in consumer behavior. His research has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.

Judgment and decision making Judgment under uncertainty Social Influence and Persuasion Emotions and Emotions Regulation Goals and Motivations

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