Even Nobel Prize winners sometimes struggle with the tools of the digital economy. I'm not quite prepared for the actual technology here, Dr. John F. Nash, Jr. joked, after having some trouble with the Frank Auditoriums projection system. Nash, who was awarded the Nobel Prize for Economics in 1994, spoke to a packed auditorium and three overflow rooms on October 14, 2004, at the University Alumni Associations Alumni College event, held in Van Munching Hall, home of the Smith School of Business.