Here’s What Killed Atari And How Today’s Platforms Can Avoid The Same Fate

In the 1980s, Atari ruled the video game universe. Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.

Who Wins With Sponsored Content Advertising?

Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.

How to Find the Right Influencers

Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.

How Noncompete Agreements Stifle Workers

Maryland Smith’s Evan Starr has extensively studied noncompetes, with the same conclusion: the agreements hurt workers.

Want People To Use Bike Shares? Don’t Make Them Walk.

In cities around the globe, it seems like bike and electric scooter rentals are everywhere. But if one isn’t in the right place when a person needs it, they aren’t going to walk out of their way to find one.

How To Make More Money in Online Auctions

To attract more online auction bidders and drive up prices, two things matter: how long an auction is active and the day of the week it closes, finds new research.

A New Approach to the Supply Chain Cash Flow

There are benefits to a fairly recent supply chain innovation: Rather than leaving small suppliers on their own to obtain financing, influential buyers are stepping up as intermediaries.

The Cross Section of Commodity Returns

What’s the most useful way to look at commodity prices? A team of Smith School researchers sought to answer that question by examining commodity futures returns over a 42-year period.

How Noncompete Clauses Can Backfire

Firms worried about knowledge leakage should be careful what they wish for when they lobby lawmakers to boost enforceability of loyalty agreements.

Understanding the Risks of Privatization

While private company ownership comes with benefits, new research from the Smith School reveals it may not be for the risk-averse.

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