In the 1980s, Atari ruled the video game universe. Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.
Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.
Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.
In cities around the globe, it seems like bike and electric scooter rentals are everywhere. But if one isn’t in the right place when a person needs it, they aren’t going to walk out of their way to find one.
To attract more online auction bidders and drive up prices, two things matter: how long an auction is active and the day of the week it closes, finds new research.
There are benefits to a fairly recent supply chain innovation: Rather than leaving small suppliers on their own to obtain financing, influential buyers are stepping up as intermediaries.
What’s the most useful way to look at commodity prices? A team of Smith School researchers sought to answer that question by examining commodity futures returns over a 42-year period.