To win elections, there is a right way for political campaigns to spend their money, according to new research. The winning strategy calls for swaying undecided voters with mass media messages – television ads and untargeted digital ads in channels like Twitter – and hitting the ground with grassroots campaigns to mobilize a partisan base to go vote. Lingling Zhang, an assistant professor of marketing at the University of Maryland’s Robert H. Smith School of Business studied U.S. presidential campaigns for elections from 2004 through 2012.
Online retail platforms dominate ecommerce. But in crowded markets, how can vendors stand out and maintain a competitive edge? Smith School professor Jie Zhang says vendors benefit from being in multiple places.
To win elections, there is a right way for political campaigns to spend their money, according to new research. Smith School professor Lingling Zhang and a co-author studied U.S. presidential campaigns for elections from 2004 through 2012.
Public firms grow faster and respond better to positive demand shocks in the first five years after an initial public offering than firms that stay private, new research co-authored by Smith School professor Liu Yang shows.
Wall Street traders make the most money when they do their best to stay under the radar of other traders by making their trades slow and steady. Research co-authored by Smith School professor Yajun Wang shows why.
Research from Smith School professor Yajin Wang shows that luxury consumption triggers antisocial behavior, but only if the luxury product is perceived as rare and exclusive and is used in front of other people.
Our connections influence how innovative we are at work. Smith School professor Vijaya Venkataramani says the network of your "alters" — the people you turn to for problem-solving advice — can also help you become more creative.
It happens. Sometimes companies let their customers down. And when they do, they need to fix it fast, says Janet Wagner of the University of Maryland's Robert H. Smith School of Business.
With natural disasters occurring more frequently, a deeper understanding of emergency preparedness has become increasingly critical. Smith School professor Niratcha "Grace" Tungtisanont focuses on flood recovery in her new research.
Smith School professor Debra L. Shapiro and her co-authors argue for the need to reassess the instrument that is dominantly used to assess employees' perception of organizational justice.