Roland Rust Publishes The Handbook Of Service Marketing Research
Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.
Conference Explores Accounting and Risk Management
Don’t blame bailouts for excessive risk taking, one researcher said May 29, 2014, during a daylong accounting conference at the University of Maryland’s Robert H. Smith School of Business. Research presented at the third annual Journal of Accounting and Public Policy Conference in College Park, Md., shows how the expectation of a safety net — which comes with strings attached — actually reins in shareholders and managers with limited liability.
Cutting Through the Spin
Research by Michael Kimbrough Each quarter brings a flurry of news releases coming from publicly traded companies announcing their earnings, often with an explanation for the good or bad numbers. The companies have a lot riding on the highly scrutinized earnings reports: Stock price changes can be significant as the market reassesses the future prospects of a firm.
Dean's Column
Something significant will happen for the Smith School of Business at the Academy of Management’s annual meeting Aug. 1-5, 2014, in Philadelphia. Debra Shapiro, the school’s Clarice Smith Professor of Management, will start a one-year term as president-elect of the professional association.
SEC joins Smith School of Business at DC event
WASHINGTON, D.C. — Financial regulators and researchers explored new ideas on May 16, 2014, during a daylong conference co-hosted by the Securities and Exchange Commission and the Center for Financial Policy at the University of Maryland’s Robert H. Smith School of Business.
Smith & IBM Host Workshop on Supply Chain Analytics
Supply chain analytics was the theme of the Fourth Annual Business Analytics Workshop, held in College Park, Md., on Friday, May 2, 2014. Co-sponsored by the University of Maryland’s Robert H. Smith School of Business and IBM, the day-long workshop consisted of topics ranging from cyber supply chain risk management to disaster response planning and logistics.
Winter Olympics 2014
Thursday, Jan. 30, 2014, 7:30 p.m. | Sunday, Feb. 2, 2014, 7:30 a.m. The world is gearing up for the 2014 Winter Olympics in Sochi, Russia. Marketers are also gearing up to capitalize on the Games. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about the Winter Olympics marketing opportunities.
Smith Business Close-Up: Disruptive Technologies in the Year Ahead
Thursday, Feb. 27, 2014, 7:30 p.m. | Sunday, March 2, 2014, 7:30 a.m. As technology constantly evolves, so do many industries – often because they are forced to. Businesses that fail to adapt to disruptive technologies often don’t survive. One industry that is seeing the impact of technology in the digital age is education.
Smith Professor Wins Best Paper Award
Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
Professor Joseph Heath Lectures on Justice and Future Generations
On April 15, 2014, Professor Joseph Heath spoke on the topic of intergenerational cooperation at a lecture sponsored by the Center for the Study of Business Ethics, Regulation, and Crime (C-BERC) and Department of Philosophy. "Our obligations toward future generations are not just a matter of benevolence, but of assuring that our existing institutions respect basic principles of justice."