A new algorithm adds transparency to the process, while helping campaign managers optimize results.

Incumbent IT firms could respond with higher investment in research and development, but most don’t.

A quarterly announcement from one firm can reduce risk and uncertainty across the industry, research from Rebecca Hann shows.

Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.

With so many mutual fund companies and so many pricing options out there, how should an investor choose?

Email, instant messaging and Slack have been called essential for optimal communication among virtual work teams. But do these technologies really deserve the credit they get?

In just a few minutes each morning, worn-out leaders can set themselves up for a successful and positive day. The trick involves a little self-reflection, which can go a long way.

Luxury brands use legal threats, guilt campaigns to deter people from buying knockoffs. New research reveals a better tactic.

New Maryland Smith research shows that switching to a desktop or laptop while online shopping could mean you're more likely to take the plunge and make the purchase.

A good boss can overcome the effects of a bad one, leaving employees feeling autonomous and confident when they work on multiple teams with different supervisors.