A new predictive app that culls through medical data can offer a better answer to many cancer patients’ top question: “What’s my prognosis?”

Alternative perspective shifts the focus from wealth distribution to wealth creation and upward mobility for the masses.

A bargaining model developed at Maryland Smith helps buyers and sellers find balance in complex negotiations.

As luxury labels become more accessible, high-end brands must figure out how to maintain exclusivity to avoid losing legacy consumers.

A new algorithm adds transparency to the process, while helping campaign managers optimize results.

Incumbent IT firms could respond with higher investment in research and development, but most don’t.

A quarterly announcement from one firm can reduce risk and uncertainty across the industry, research from Rebecca Hann shows.

Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.

With so many mutual fund companies and so many pricing options out there, how should an investor choose?

Email, instant messaging and Slack have been called essential for optimal communication among virtual work teams. But do these technologies really deserve the credit they get?