Thinkers50 Hall of Fame Inducts Smith’s Anil Gupta, Haiyan Wang

Anil K. Gupta and Haiyan Wang, MBA ’95, have been inducted into the 2024 Thinkers50 Hall of Fame for their leadership in analyzing globalization trends. Their combined 60 years of research and consulting includes co-founding the China India Institute and authoring several influential books.

Bradley Polkowitz ’23 on How He Turned a Smith Degree into an NFL Dream

Bradley Polkowitz ’23, a double major in operations management and marketing at UMD's Robert H. Smith School of Business, now works as an international rotational analyst for the NFL. He co-founded the Maryland Sports Business Conference and helped launch the Smith School's Sports Management Program.

Small Businesses Take Big Hit from Apple’s Privacy Regulation

Smith marketing professor Daniel McCarthy's research found that Apple's 2021 App Tracking Transparency (ATT) significantly impacted small direct-to-consumer businesses. ATT caused a 37% drop in ad click-through rates and up to a 60% revenue decline for smaller firms reliant on Facebook ads.

Smith Experts Explain Google Antitrust Implications

Google faces major antitrust cases for monopolizing digital advertising and search. Research Professor Kislaya Prasad suggests that ending exclusive agreements could increase competition, while Associate Professor Bobby Zhou emphasizes breaking up business units like Google’s search could benefit competitors, advertisers, and consumers.

Smith Experts Discuss how Apple’s AI-enhanced iPhones will Affect Users, Market Position

Smith School marketing professor P.K. Kannan says Apple's iPhone 16, powered by “Apple Intelligence,” marks a significant upgrade, particularly in privacy-focused AI and computational photography, aiding both user experience and market competitiveness.

Will Banning Self-Preferencing in Digital Markets Help or Hurt?

Self-preferencing by large tech companies, like Amazon, faces scrutiny, with Congress considering the AICOA and OAMA bills to restrict the practice. Research by Smith professor Bobby Zhou suggests these regulations could unintentionally raise consumer prices by reducing competition between sellers.

Introducing New Smith School Faculty Members for the Fall 2024 Semester

The Smith School welcomes new faculty for Fall 2024. These experts will enhance the school's mission by teaching and advancing research in areas such as AI economics, business law, marketing analytics, and financial policy regulation.

Smith School Professor Breaks Down Historic Olympic Games Viewership Ratings

Team USA's gold medal win at the Paris 2024 Olympics coincided with NBCU's viewership surge, averaging 30.6 million viewers. Smith School marketing professor Bobby Zhou attributes this to Paris's allure, favorable time zones, and the Olympics' unifying effect.

Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics

With the 2024 Summer Olympics underway, brands vie for top endorsements, despite past low ratings. The games, expected to generate $1.3 billion in sponsorship revenue, mark the first unrestricted post-COVID Olympics. Successful campaigns connect athletes' stories authentically with brands.