P. K. Kannan, Dean's Chair in Marketing Science, will briefly introduce how consumer behavior has changed during the pandemic and what the implications are for marketing strategies in the short term and the longer term.

Learn how marketing/retailing has been affected and what he sees as structural changes. How should firms orient themselves going forward? Which trends are going to dominate, which media will have higher importance and which media's importance will wane? He will cover implications for customer focus, digital marketing and marketing budgets.

COVID-19 has made digital marketing imperative. You’ve got a website which gives you a global reach. Now, how can you create a global digital marketing campaign and find new customers?

Panelists

• P. K. Kannan, Dean's Chair of Marketing Science, Robert H. Smith School of Business, University of Maryland
• Bob Zhang, President and Founder of USABAL Solutions
• Jessica Reynolds, Director of the Office of Intl Investment and Trade, MDOC
• Colleen Fisher, Director of MD office of US Export Assistance Center

The Smith Analytics Consortium will host a networking event for alumni, students, industry and SAC board members.