The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.
The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications.
The 2020-21 academic year has been filled with challenges, but the chapter’s executive team demonstrated that they could rise to those challenges. The team successfully transitioned the chapter to the online environment, seeing an impressive 60% increase in membership applications.
They further leveraged social media to increase the chapter’s Instagram following by 23% and its LinkedIn followers by 95%. And they hosted popular weekly speaker events, including a recent “Shark Tank” panel, moderated by Maryland Smith’s Henry C. Boyd III.
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.