The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.
The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications.
The 2020-21 academic year has been filled with challenges, but the chapter’s executive team demonstrated that they could rise to those challenges. The team successfully transitioned the chapter to the online environment, seeing an impressive 60% increase in membership applications.
They further leveraged social media to increase the chapter’s Instagram following by 23% and its LinkedIn followers by 95%. And they hosted popular weekly speaker events, including a recent “Shark Tank” panel, moderated by Maryland Smith’s Henry C. Boyd III.
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Greg Muraski
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gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.