Smith’s Amna Kirmani Featured in New Book Exploring Why ‘New’ Sells
Marketing professor Amna Kirmani’s research features in Eric Athas’ book “Saying No to New,” which examines consumers’ attraction to novelty. Kirmani explains how recognizing marketing tactics can help consumers resist persuasion and make more informed decisions about what they buy.
25 Years Later: Smith School Professors Reflect on the Financial and Policy Legacy of 9/11
On the 25th anniversary of the Sept. 11, 2001, attacks, Maryland’s Smith School honors nearly 3,000 victims and examines the nation’s recovery, highlighting resilient financial systems, federal intervention, lasting aviation security changes and emerging artificial intelligence-driven cyberthreats to U.S. institutions.
Behavioral Intervention Construal: A Framework for Understanding Inferences from Behavioral Interventions
Managers and policymakers frequently use behavioral interventions—including incentives and messaging campaigns—to influence people’s behavior. They often choose an intervention by asking whether it will make a desired behavior easier, cheaper, or more attractive. Our research suggests they should also ask a second question: “What could this intervention unintentionally communicate?” For instance, interventions can signal that an organization is self-interested or trying to control people’s choices.
Meet the Marketing Graduate Who Kept UMD’s Biggest Secret for Four Years
Luke Hanson ’26 secretly portrayed the University of Maryland mascot Testudo for four years while studying management and marketing. He applied classroom lessons to Testudo’s social media strategy and, after graduation, became Talon, Major League Soccer club D.C. United’s mascot.
MSI Appoints Smith’s P.K. Kannan and Wendy Moe as Co Executive Directors
Smith School marketing professors P.K. Kannan and Wendy Moe will become co-executive directors of the Marketing Science Institute in July 2026, leading research on artificial intelligence, analytics and marketing measurement while strengthening connections between academic scholarship and business practice.