MSI Appoints Smith’s P.K. Kannan and Wendy Moe as Co Executive Directors
Smith School marketing professors P.K. Kannan and Wendy Moe will become co-executive directors of the Marketing Science Institute in July 2026, leading research on artificial intelligence, analytics and marketing measurement while strengthening connections between academic scholarship and business practice.
From Classroom to Publication: Smith Tech Management Capstone Project Becomes Published Research
A collaboration between a unique nonprofit and a tireless group of Smith Technology Management students has resulted in the program’s first published research.
First-Party Content Production in a Competitive Media Market
Streaming platforms are pouring money into original content, but whether it pays off depends on two things: how much their content already overlaps with competitors and how flexible their pricing is. When prices are fixed (e.g., standard subscription tiers), platforms are more likely to invest in originals—especially if competitors offer similar libraries—because originals help differentiate. But when platforms can easily adjust prices, heavy content overlap actually reduces the incentive to invest in originals, since pricing can be used instead to compete.
Smith’s P.K. Kannan Named Distinguished University Professor
The University of Maryland named marketing professor P.K. Kannan a Distinguished University Professor, its highest faculty honor, recognizing his global impact in marketing science. The appointment follows multiple recent awards, including AMA Fellow and INFORMS Society for Marketing Science Fellow honors.
New Study Finds AI Assistant Market Isn’t Zero-Sum as ChatGPT, Gemini and Claude All Grow
A new study finds AI assistants are expanding the market, not competing in a zero-sum race. Researchers identify scale, ecosystem and premium strategies driving growth, but warn coexistence may fade as expansion slows, capital tightens and competitive pressures reshape the industry.
Smith Professors Make Sense of March Madness Marketing Trends and AI-Involvement in Bracket Building
Despite few upsets, the NCAA men’s and women’s tournaments remain compelling, with millions tracking brackets. One perfect bracket remains. Smith professors Henry C. Boyd III and Daniel McCarthy discuss AI, marketing trends, NIL and fan behavior.