Carnival looks to launch a ‘Love Boat’ of its own

SMITH BRAIN TRUST – Love, exciting and new – that’s what Carnival Cruise Lines is going for as its launches its new line of original television programming. Or at least fresh interest in vacations at sea. Carnival Cruise Line is looking to recreate some of the TV magic that helped boost the vacation cruise industry in the 1980s, when the popular hour-long sitcom, “The Love Boat,” was in its heyday and people were flocking to ports like never before in search of a dream getaway.

Trump Is Winning Twitter: Does It Matter?

SMITH BRAIN TRUST — Retweets aren't necessarily endorsements, and they definitely aren’t votes. So what can Twitter tell us about the 2016 presidential election? Maybe more than you think, new research from the University of Maryland suggests. For starters, Republican nominee Donald Trump is winning — at Twitter anyway — over Democratic rival Hillary Clinton.

How Underdogs Can Win in the Service Industry … and Politics

SMITH BRAIN TRUST — Selling your house and needing help? You’re likely focused on finding a competent agent with a successful track record, and it’s unlikely you’ll make extra time to seek character references.

How Rio Officials Feed the Olympics Turmoil

SMITH BRAIN TRUST — Rio de Janeiro’s acting governor Francisco Dornelles recently warned that the Rio Olympic Games are headed to a “big failure.” He also called his state’s health care system “c

Millennials Get Their Own Spectator Sport

SMITH BRAIN TRUST — Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says marketing professor Hank Boyd at the University of Maryland’s Robert H.

Time for a Jackie Robinson Moment

Wall Street could learn something from baseball, investment guru John W. Rogers Jr. said during Smith’s Diversity Fireside Chat on Oct. 9, 2015. “Major private equity firms have basically never had a Jackie Robinson moment,” he said. Government agencies and other progressive organizations sometimes make an effort to hire diverse vendors, but these contractors tend to work in construction, food preparation, janitorial services and similar sectors of the economy. “Today, that’s where we’re being pigeonholed,” Rogers said.

Top 10 Winning Ad Themes from 50 Super Bowls

SMITH BRAIN TRUST — A feminine care brand sponsoring a football telecast might seem odd.

Diversity in Business

An upcoming Smith School conversation on diversity pinpoints how the Fortune 500 can achieve racial diversity on corporate boards. The Diversity Fireside Chat event will feature John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments, and hailed as “one of the most powerful” African Americans on Wall Street by Black Enterprise. 

Learn about Smith’s Diversity Empowerment Council

Smith student Philip Peker ’18 writes about diversity at Smith and the student-run Diversity Empowerment Council (DEC).

Can Rams Head Tavern Survive Voyeurism?

SMITH BRAIN TRUST -- Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, marketing experts at the University of Maryland's Robert H.

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