It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.

Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.

After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.

If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.

Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.