The Problem With Amazon’s AI Recruiter
Amazon.com scrapped its machine-learning resume-reader when it demonstrated a bias against female applicants. Here's what that tells us.
Is Cable's Model Poised for a Comeback?
The proliferation of video streaming services could lead to the resurgence of a model that has long appeared to be at death's door: The cable model.
To the Mattresses: A Disruption Is Turned on Its Head
Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.
Why It Pays to Win B2B Design Awards
A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But new Smith School research shows the economic value.
Market Research for the Hashtag Era
Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.
Why Are Plastic Lego Bricks So Pricey?
Ask anyone who loves those iconic building toys: Lego sets aren't cheap. And those plastic brick sets very rarely go on sale. The Smith School's P.K. Kannan says Lego is part of an elite club of brands that hold their ground on price and quality.