COLLEGE PARK, Md. (Dec. 1, 2016) — Companies looking for business insights based on data will have a chance to partner with the University of Maryland’s Robert H. Smith School of Business in a new Master of Science in Business Analytics program.

Potential pitfalls of machine learning include bias and unequal benefits. In healthcare, these stakes are especially serious.

There’s a lot marketers can learn from the text we create on social media. New research explains how.

Ride-hailing services that want to grow revenue should share more with drivers and charge passengers less, a working paper from Maryland Smith shows.

The burgeoning secondary market of online business-to-business (B2B) auction platforms connect retailers to deeper pools of buyers for their unsold or returned inventory.

Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.