With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.

If you see an ad picturing a child's sad face, it’s likely to stir some emotions. They just might not be the feelings the organization hopes to evoke.

General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.

If you've got it, don't flaunt it. That's the conclusion Smith School professor Rosellina Ferraro and two colleagues came to when they studied how people display the brands they use. Using brands in a conspicuous manner is a turnoff for many others.