Alumni / October 6, 2021

Serial Entrepreneur, Driven To Help Others

Jason Cohen ’96

Jason Cohen

Entrepreneurs beat long odds when they launch a company and sell it to investors. Jason Cohen ‘96 has done it several times.

After graduating from Maryland Smith, Cohen pursued his passion for food and co-founded Mamma Says Biscotti, which he sold in 2005 after partnering with Kellogg’s.

He then went on to co-create the brand Sensible Portions Veggie Straws, which has become one of the country’s largest snack brands. In addition, he has been a strategic partner to many national brands, such as SkinnyPop, Chef's Cut, Mrs Thinsters, Core Water, OWYN Protein, and From The Ground Up Snacks.

These days, Cohen takes time to share his startup expertise with the Dingman Center for Entrepreneurship.

He tells students, "You might not succeed at everything you try, and that’s OK. You only fail if you don't learn a way to do things better the next time."

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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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