Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
August 18, 2020
How Retail Is Wearing the Pandemic
'The silver lining is that the pandemic will serve as a catalyst to force many retailers to accelerate their innovation and technology adoptions.'
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How Retail Is Wearing the Pandemic
August 13, 2020
Why Apple Is Picking On This Pear Logo
The iPhone maker has filed a lawsuit against Prepear, a recipe and meal-planning app, over its request to trademark its minimalistic pear-shaped logo.
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Why Apple Is Picking On This Pear Logo
August 5, 2020
3 Big Forces That Are Changing Marketing
Each force has its own implications, ultimately working toward deepening consumer relationships and the expansion of the service economy.
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3 Big Forces That Are Changing Marketing
July 23, 2020
Back-To-School Shopping In a Pandemic
Every July and August, parents across the country prepare their school-age kids with the usual back-to-school goods: gleaming new sneakers, a fresh backpack, binders, paper and packs of bright yellow pencils. Not so much this year.
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Back-To-School Shopping In a Pandemic
July 14, 2020
Rebranding Washington's NFL Franchise
Moving forward on a positive note will be tricky, because the organization resisted the move for years, begging the question, 'Why did it take so long to get here?'
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Rebranding Washington's NFL Franchise
June 18, 2020
How COVID-19 Is Changing the Airline Industry
Here are some of the big trends facing the airline industry and its passengers now.
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How COVID-19 Is Changing the Airline Industry
June 17, 2020
Why the Devil Wears Prada
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
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Why the Devil Wears Prada
June 12, 2020
How Paid Social Media Thrived in COVID-19
When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
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How Paid Social Media Thrived in COVID-19
June 2, 2020
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
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How Campaigns Can Get Voters to the Polls
June 2, 2020
Corporate Messaging in a Time of Turmoil
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
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Corporate Messaging in a Time of Turmoil