Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
October 13, 2020
Reversing the Groupon Effect
New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.
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Reversing the Groupon Effect
September 30, 2020
What Went Wrong for Quibi?
Quibi seemed to have it made. Is it too late to right the ship on this short-form video startup?
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What Went Wrong for Quibi?
September 29, 2020
What You See Is What You Click
How people look at search engine results might not happen the way advertisers think it does, according to new research.
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What You See Is What You Click
September 16, 2020
How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
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How Consumers Responded to COVID-19
September 16, 2020
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
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Can We Make Food Healthier By Changing Its Packaging?
September 3, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
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Why Buzzworthy Companies Should Up Their Ad Budgets
August 18, 2020
How Retail Is Wearing the Pandemic
'The silver lining is that the pandemic will serve as a catalyst to force many retailers to accelerate their innovation and technology adoptions.'
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How Retail Is Wearing the Pandemic
August 13, 2020
Why Apple Is Picking On This Pear Logo
The iPhone maker has filed a lawsuit against Prepear, a recipe and meal-planning app, over its request to trademark its minimalistic pear-shaped logo.
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Why Apple Is Picking On This Pear Logo
August 5, 2020
3 Big Forces That Are Changing Marketing
Each force has its own implications, ultimately working toward deepening consumer relationships and the expansion of the service economy.
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3 Big Forces That Are Changing Marketing
July 23, 2020
Back-To-School Shopping In a Pandemic
Every July and August, parents across the country prepare their school-age kids with the usual back-to-school goods: gleaming new sneakers, a fresh backpack, binders, paper and packs of bright yellow pencils. Not so much this year.
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Back-To-School Shopping In a Pandemic