Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
April 7, 2021
Big Brands Take Aim Over Georgia Voting Laws
Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.
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Big Brands Take Aim Over Georgia Voting Laws
March 23, 2021
Behind The Dynamics of What We Buy
New research pair the data collected at checkout at major retailers with the “why” behind consumer purchases.
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Behind The Dynamics of What We Buy
March 9, 2021
10 COVID-Era Trends That Are Here To Stay
The pandemic has changed so much about the way we live and work. And some of those changes are here to stay.
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10 COVID-Era Trends That Are Here To Stay
February 8, 2021
Super Bowl Ads That Scored—Even When the Game Didn’t
Which commercials from the Big Game flopped, flourished or found the right tone?
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Super Bowl Ads That Scored—Even When the Game Didn’t
January 26, 2021
A Pandemic Playbook for Super Bowl Advertisers
With the Super Bowl less than two weeks away, marketers are gearing up for this year's latest batch of advertisements. But after such a tumultuous year, what's the right tone for advertisers to strike?
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A Pandemic Playbook for Super Bowl Advertisers
January 21, 2021
Who Wins With Sponsored Content Advertising?
Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.
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Who Wins With Sponsored Content Advertising?
January 13, 2021
Why Brands Are Rethinking Their Political Giving
Several corporations say they're halting or suspending donations to the 147 lawmakers who voted against certifying the election.
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Why Brands Are Rethinking Their Political Giving
January 8, 2021
The Trends That Will Shape Marketing in 2021
What are the major trends that will affect business and marketing in 2021?
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The Trends That Will Shape Marketing in 2021
January 5, 2021
How to Find the Right Influencers
Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.
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How to Find the Right Influencers
December 3, 2020
YY Live Is No Luckin
Is YY Live a strong buy? Or is it, as Muddy Waters short-selling research firm asserts, a live-streaming service full of bots and 'sham transactions'? Why YY Live is better positioned than Luckin was, in the face of Muddy Waters' fraud allegations.
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YY Live Is No Luckin