Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
May 26, 2021
Summer Reading List 2021
Maryland Smith’s 18th Annual Recommended Reading for Business Leaders
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Summer Reading List 2021
May 14, 2021
Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.
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Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
May 13, 2021
Are Paid Mobile Apps Still A Thing … And Should They Be?
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
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Are Paid Mobile Apps Still A Thing … And Should They Be?
April 22, 2021
How Online Ads Help You Shop Faster
New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.
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How Online Ads Help You Shop Faster
April 20, 2021
Why Visual Marketers Should ‘Always Be Knolling’
Though you might not be familiar with the term, you most certainly know knolling.
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Why Visual Marketers Should ‘Always Be Knolling’
April 20, 2021
How Uncertain Times Can Impact Your Brand Choices
In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.
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How Uncertain Times Can Impact Your Brand Choices
April 13, 2021
The Other Side of Mobile App Adoption
New research shows higher app adoption among hotel chains could be linked to lower spending among lower level loyalty customers, who are more likely to use apps to get the best deals.
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The Other Side of Mobile App Adoption
April 7, 2021
Big Brands Take Aim Over Georgia Voting Laws
Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.
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Big Brands Take Aim Over Georgia Voting Laws
March 23, 2021
Behind The Dynamics of What We Buy
New research pair the data collected at checkout at major retailers with the “why” behind consumer purchases.
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Behind The Dynamics of What We Buy
March 9, 2021
10 COVID-Era Trends That Are Here To Stay
The pandemic has changed so much about the way we live and work. And some of those changes are here to stay.
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10 COVID-Era Trends That Are Here To Stay