Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
April 22, 2021
How Online Ads Help You Shop Faster
New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.
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How Online Ads Help You Shop Faster
April 20, 2021
Why Visual Marketers Should ‘Always Be Knolling’
Though you might not be familiar with the term, you most certainly know knolling.
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Why Visual Marketers Should ‘Always Be Knolling’
April 20, 2021
How Uncertain Times Can Impact Your Brand Choices
In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.
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How Uncertain Times Can Impact Your Brand Choices
April 13, 2021
The Other Side of Mobile App Adoption
New research shows higher app adoption among hotel chains could be linked to lower spending among lower level loyalty customers, who are more likely to use apps to get the best deals.
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The Other Side of Mobile App Adoption
April 7, 2021
Big Brands Take Aim Over Georgia Voting Laws
Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.
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Big Brands Take Aim Over Georgia Voting Laws
March 23, 2021
Behind The Dynamics of What We Buy
New research pair the data collected at checkout at major retailers with the “why” behind consumer purchases.
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Behind The Dynamics of What We Buy
March 9, 2021
10 COVID-Era Trends That Are Here To Stay
The pandemic has changed so much about the way we live and work. And some of those changes are here to stay.
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10 COVID-Era Trends That Are Here To Stay
February 8, 2021
Super Bowl Ads That Scored—Even When the Game Didn’t
Which commercials from the Big Game flopped, flourished or found the right tone?
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Super Bowl Ads That Scored—Even When the Game Didn’t
January 26, 2021
A Pandemic Playbook for Super Bowl Advertisers
With the Super Bowl less than two weeks away, marketers are gearing up for this year's latest batch of advertisements. But after such a tumultuous year, what's the right tone for advertisers to strike?
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A Pandemic Playbook for Super Bowl Advertisers
January 21, 2021
Who Wins With Sponsored Content Advertising?
Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.
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Who Wins With Sponsored Content Advertising?