Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
July 31, 2018
How Boxes Are Changing How You Shop
If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.
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How Boxes Are Changing How You Shop
July 25, 2018
Decoding the Way Social Media Makes Us Shop
"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.
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Decoding the Way Social Media Makes Us Shop
July 25, 2018
Can Robots Create Better Movie Trailers?
Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.
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Can Robots Create Better Movie Trailers?
July 10, 2018
Can a Robot Create Better Movie Trailers?
It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.
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Can a Robot Create Better Movie Trailers?
June 19, 2018
Why It Pays to Win B2B Design Awards
A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But new Smith School research shows the economic value.
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Why It Pays to Win B2B Design Awards
June 14, 2018
International House Of Confusion
When IHOP announced a temporary name change to IHOb this week, the jeers came quickly on social media. Yes, it was a gimmick. But was it a success? Marketing professors weigh in
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International House Of Confusion
June 13, 2018
Yes, You’re Excited About the World Cup
Not excited about the World Cup? Just wait eight years.
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Yes, You’re Excited About the World Cup
May 29, 2018
Even More at Stake for Brands in the Hashtag Era
Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.
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Even More at Stake for Brands in the Hashtag Era
May 24, 2018
Parties Should Hit the Ground to Win Midterm Elections
Success in this year's midterm elections will come down to each party's ability to fire up its base to head to the polls to vote.
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Parties Should Hit the Ground to Win Midterm Elections
May 23, 2018
Saks Fifth Avenue Gets a Risky Makeover
Struggling to compete with Sephora and the omni-threat of Amazon.com, Saks Fifth Avenue is making changes, and some analysts remain skeptical. Smith School professor Jie Zhang is more optimistic.
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Saks Fifth Avenue Gets a Risky Makeover