Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
October 4, 2018
Switching Devices Affects How You Shop
New Maryland Smith research shows that switching to a desktop or laptop while online shopping could mean you're more likely to take the plunge and make the purchase.
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Switching Devices Affects How You Shop
September 26, 2018
Dunkin' Without Donuts?
Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.
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Dunkin' Without Donuts?
September 26, 2018
Can Michael Kors Keep Versace Fans Happy?
Buyers of luxury fashion can be passionate about the brands they shell out for. But can they be loyal when the brand becomes so popular that it loses its exclusivity?
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Can Michael Kors Keep Versace Fans Happy?
September 6, 2018
Colin Kaepernick and Nike's Long Game
After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.
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Colin Kaepernick and Nike's Long Game
August 29, 2018
To the Mattresses: A Disruption Is Turned on Its Head
Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.
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To the Mattresses: A Disruption Is Turned on Its Head
August 28, 2018
The Hidden Genius of GM’s Office Cellphone Ban
General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.
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The Hidden Genius of GM’s Office Cellphone Ban
August 16, 2018
Back-to-School Marketing Games
Back-to-school shoppers want discounts. Manufacturers want high profit margins. The tension feeds a paradox of sorts at retail outlets where buyers and sellers meet: Stores increasingly emphasize pricey, innovative and fun products in a bargain-shopping season.
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Back-to-School Marketing Games
July 31, 2018
How Boxes Are Changing How You Shop
If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.
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How Boxes Are Changing How You Shop
July 25, 2018
Decoding the Way Social Media Makes Us Shop
"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.
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Decoding the Way Social Media Makes Us Shop
July 25, 2018
Can Robots Create Better Movie Trailers?
Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.
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Can Robots Create Better Movie Trailers?