Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
December 13, 2018
Getting You To Pay in a Freemium World
Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.
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Getting You To Pay in a Freemium World
December 5, 2018
Dolce & Gabbana's China Problem
Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.
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Dolce & Gabbana's China Problem
December 4, 2018
The Marketing Standouts and Flops of 2018
Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.
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The Marketing Standouts and Flops of 2018
November 15, 2018
Survive Holiday Travel, With Tips From the Experts
Maryland Smith faculty share their best travel hacks, from traveling early to the best ways to tolerate traffic, to make your holidays easier.
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Survive Holiday Travel, With Tips From the Experts
November 14, 2018
What To Watch As Pharma Prices Take Center Stage
Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.
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What To Watch As Pharma Prices Take Center Stage
November 1, 2018
The Ignominy of Auto-Renewals
Companies often use automatic renewals, usually with ample warning to subscribers. But when they're sneaky about renewals, that crosses a line, a Maryland Smith expert says.
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The Ignominy of Auto-Renewals
October 31, 2018
The Problem With Amazon’s AI Recruiter
Amazon.com scrapped its machine-learning resume-reader when it demonstrated a bias against female applicants. Here's what that tells us.
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The Problem With Amazon’s AI Recruiter
October 31, 2018
Is the NFL Becoming Too Political for Advertisers?
It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more American viewers than any other TV broadcast.
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Is the NFL Becoming Too Political for Advertisers?
October 24, 2018
Black Friday Is a Lost Indicator
If fewer people seem to be shopping on the day after Thanksgiving this year, try not to read too much into that.
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Black Friday Is a Lost Indicator
October 24, 2018
Where You’ll Buy Toys Now With Toys ‘R’ Us Gone
The iconic (and recently liquidated) toy seller has left a toy-shaped void in the retail landscape ahead of the holiday season. As shoppers begin to ponder where to buy toys, retailers are vying to become the answer.
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Where You’ll Buy Toys Now With Toys ‘R’ Us Gone