Thought Leadership

The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.

October 28, 2019

Nats and the Culture of Winning

For a city so historically inept at baseball that it inspired a novel and musical about a fan willing to sell his soul for a chance at the pennant, the Washington Nationals appear to have flipped the script.

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October 24, 2019

When Regret is a Good Thing

Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.

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October 22, 2019

Why Everyone's Suddenly Obsessed With Baseball

Why are World Series tickets so popular, even among people who don't consider themselves Nats fans? The principles of scarcity are at work here, a Maryland Smith expert explains.

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October 8, 2019

How California Is Changing College Sports

A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.

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October 4, 2019

Advertising in an AI Era

Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

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September 26, 2019

What Alexa and Twitter Can Tell Marketers

There’s a lot marketers can learn from the text we create on social media. New research explains how.

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September 11, 2019

99 Men and 1 Woman?

After the uproar over the Forbes list, Maryland Smith experts compile a quick list of their own, with just a few of the women that should make any list of innovators.

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August 21, 2019

Apple, Disney and Your Strained TV Budget

You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.

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August 14, 2019

Why Disruptor Brands Are Booming

Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

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August 13, 2019

Good, Better and Best Design for Branded Mobile Apps

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

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