Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
October 8, 2019
How California Is Changing College Sports
A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.
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How California Is Changing College Sports
October 4, 2019
Advertising in an AI Era
Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.
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Advertising in an AI Era
September 26, 2019
What Alexa and Twitter Can Tell Marketers
There’s a lot marketers can learn from the text we create on social media. New research explains how.
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What Alexa and Twitter Can Tell Marketers
September 11, 2019
99 Men and 1 Woman?
After the uproar over the Forbes list, Maryland Smith experts compile a quick list of their own, with just a few of the women that should make any list of innovators.
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99 Men and 1 Woman?
August 21, 2019
Apple, Disney and Your Strained TV Budget
You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.
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Apple, Disney and Your Strained TV Budget
August 14, 2019
Why Disruptor Brands Are Booming
Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.
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Why Disruptor Brands Are Booming
August 13, 2019
Good, Better and Best Design for Branded Mobile Apps
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
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Good, Better and Best Design for Branded Mobile Apps
August 1, 2019
Eat, Stay, Shop
Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.
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Eat, Stay, Shop
July 29, 2019
Crowdsourcing for Ideas? Do This.
Research explores how companies can structure innovation tournaments to drive meaningful results.
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Crowdsourcing for Ideas? Do This.
July 24, 2019
Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
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Map Yourself on Customer Service Grid