Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
November 20, 2019
The Trend Already Changing How You’ll Shop for Gifts
What until very recently seemed like a futuristic pipe dream is increasingly market commonplace, as retail companies across consumer sectors roll out augmented reality (AR) experiences.
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The Trend Already Changing How You’ll Shop for Gifts
November 12, 2019
How Apple and Disney Are Shaking Up Streaming
Disney+ and Apple TV+ are here, and the hotly anticipated – and attractively priced – streaming services are stirring some questions in the increasingly crowded on-demand entertainment industry.
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How Apple and Disney Are Shaking Up Streaming
November 12, 2019
Standing Out On Streaming’s Crowded Stage
How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.
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Standing Out On Streaming’s Crowded Stage
November 5, 2019
In Luxury, Trying To Avoid Barneys' Fate
For others in the luxury retail space, Barneys, crushed by bankruptcy and sold in pieces, is a warning.
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In Luxury, Trying To Avoid Barneys' Fate
October 28, 2019
Nats and the Culture of Winning
For a city so historically inept at baseball that it inspired a novel and musical about a fan willing to sell his soul for a chance at the pennant, the Washington Nationals appear to have flipped the script.
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Nats and the Culture of Winning
October 24, 2019
When Regret is a Good Thing
Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.
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When Regret is a Good Thing
October 22, 2019
Why Everyone's Suddenly Obsessed With Baseball
Why are World Series tickets so popular, even among people who don't consider themselves Nats fans? The principles of scarcity are at work here, a Maryland Smith expert explains.
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Why Everyone's Suddenly Obsessed With Baseball
October 8, 2019
How California Is Changing College Sports
A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.
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How California Is Changing College Sports
October 4, 2019
Advertising in an AI Era
Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.
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Advertising in an AI Era
September 26, 2019
What Alexa and Twitter Can Tell Marketers
There’s a lot marketers can learn from the text we create on social media. New research explains how.
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What Alexa and Twitter Can Tell Marketers