Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
April 1, 2020
The Marketing Messages Brands Must Adopt Now
With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.
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The Marketing Messages Brands Must Adopt Now
March 31, 2020
The End of the Shopping Mall?
What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?
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The End of the Shopping Mall?
March 11, 2020
Why QR Codes Are Coming Back In a Big Way
They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.
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Why QR Codes Are Coming Back In a Big Way
March 3, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
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In Healthcare, Marketing Should Focus on Patients
February 4, 2020
Which Were the Best Super Bowl Ads?
Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.
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Which Were the Best Super Bowl Ads?
January 22, 2020
Why NBC’s Peacock Is Poised To Ruffle Some Feathers
NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.
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Why NBC’s Peacock Is Poised To Ruffle Some Feathers
January 20, 2020
The Expanding Dominion of Alipay
Cash may be king in much of the world, but in China, Alipay wears the crown.
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The Expanding Dominion of Alipay
December 19, 2019
Why China's Li Ziqi Is Popular – And Controversial
She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.
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Why China's Li Ziqi Is Popular – And Controversial
December 13, 2019
What To Binge Watch Over Winter Break
Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some recommendations.
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What To Binge Watch Over Winter Break
December 12, 2019
Xiaomi and China’s Smartphone Market
There was a lot of excitement in China this week about Xiomi Corp., as the world’s fourth-largest smartphone maker launched its very affordable 5G smartphone “for the masses.” Our expert shares some insights.
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Xiaomi and China’s Smartphone Market