Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
April 17, 2020
The Global Pulse: A Coronavirus Video Series
In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.
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The Global Pulse: A Coronavirus Video Series
April 17, 2020
How to Have a Successful Crowdfunding Campaign
Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.
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How to Have a Successful Crowdfunding Campaign
April 3, 2020
How To Make the Most of Online Reviews
New award-winning research explains how consumers use online reviews and how marketers can make the most of them.
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How To Make the Most of Online Reviews
April 1, 2020
The Marketing Messages Brands Must Adopt Now
With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.
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The Marketing Messages Brands Must Adopt Now
March 31, 2020
The End of the Shopping Mall?
What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?
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The End of the Shopping Mall?
March 11, 2020
Why QR Codes Are Coming Back In a Big Way
They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.
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Why QR Codes Are Coming Back In a Big Way
March 3, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
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In Healthcare, Marketing Should Focus on Patients
February 4, 2020
Which Were the Best Super Bowl Ads?
Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.
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Which Were the Best Super Bowl Ads?
January 22, 2020
Why NBC’s Peacock Is Poised To Ruffle Some Feathers
NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.
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Why NBC’s Peacock Is Poised To Ruffle Some Feathers
January 20, 2020
The Expanding Dominion of Alipay
Cash may be king in much of the world, but in China, Alipay wears the crown.
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The Expanding Dominion of Alipay