Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
June 12, 2020
How Paid Social Media Thrived in COVID-19
When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
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How Paid Social Media Thrived in COVID-19
June 2, 2020
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
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How Campaigns Can Get Voters to the Polls
June 2, 2020
Corporate Messaging in a Time of Turmoil
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
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Corporate Messaging in a Time of Turmoil
May 29, 2020
The Upside of All of This Alone Time
“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”
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The Upside of All of This Alone Time
May 27, 2020
Summer Reading List 2020
It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.
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Summer Reading List 2020
May 6, 2020
Pros and Cons of Reopening Businesses Amid COVID-19
States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.
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Pros and Cons of Reopening Businesses Amid COVID-19
May 4, 2020
Why Purchases Aren’t Made Alone Anymore
With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.
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Why Purchases Aren’t Made Alone Anymore
April 17, 2020
The Global Pulse: A Coronavirus Video Series
In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.
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The Global Pulse: A Coronavirus Video Series
April 17, 2020
How to Have a Successful Crowdfunding Campaign
Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.
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How to Have a Successful Crowdfunding Campaign
April 3, 2020
How To Make the Most of Online Reviews
New award-winning research explains how consumers use online reviews and how marketers can make the most of them.
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How To Make the Most of Online Reviews