Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
July 14, 2020
Rebranding Washington's NFL Franchise
Moving forward on a positive note will be tricky, because the organization resisted the move for years, begging the question, 'Why did it take so long to get here?'
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Rebranding Washington's NFL Franchise
June 18, 2020
How COVID-19 Is Changing the Airline Industry
Here are some of the big trends facing the airline industry and its passengers now.
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How COVID-19 Is Changing the Airline Industry
June 17, 2020
Why the Devil Wears Prada
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
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Why the Devil Wears Prada
June 12, 2020
How Paid Social Media Thrived in COVID-19
When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
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How Paid Social Media Thrived in COVID-19
June 2, 2020
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
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How Campaigns Can Get Voters to the Polls
June 2, 2020
Corporate Messaging in a Time of Turmoil
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
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Corporate Messaging in a Time of Turmoil
May 29, 2020
The Upside of All of This Alone Time
“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”
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The Upside of All of This Alone Time
May 27, 2020
Summer Reading List 2020
It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.
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Summer Reading List 2020
May 6, 2020
Pros and Cons of Reopening Businesses Amid COVID-19
States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.
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Pros and Cons of Reopening Businesses Amid COVID-19
May 4, 2020
Why Purchases Aren’t Made Alone Anymore
With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.
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Why Purchases Aren’t Made Alone Anymore