Entrepreneurial Spirit / February 7, 2007

Cold Weather Creates Market Niche that Entrepreneurship Students Are Happy to Fill with Hot Chocolate and Muffins

On one of the coldest mornings of the year, three Smith students in the Maryland Undergraduate Society of Entrepreneurs (MUSE) identified a market niche and set up shop in front of Van Munching Hall with steaming hot chocolate and tasty muffins, successfully tempting students, faculty and staff as they hurried into the building on Tuesday, Feb. 6, 2007.

After being outside for more than three hours in temperatures in the teens, Nick Singer, Jeffrey Berenholtz and Michael Holzheimer admitted that they were very, very cold and were contemplating how much longer to stay out, but they said that they had gone through many trays of muffins, lots of hot chocolate and were happy with the turnout. They were promoting the first MUSE social of the semester, "TerpZone," and the kick-off of the second annual Cupid's Cup business competition, in which entries are due by March 16.

For more information about MUSE, visit: www.studentorg.umd.edu/muse.

For more information about Cupid's Cup, visit: www.cupidscup.com.

For more information about entrepreneurship at the Smith School visit the Dingman Center for Entrepreneurship Web site at: www.rhsmith.umd.edu/dingman.

Alissa Arford-Leyl, Office of Marketing Communications

Media Contact

Greg Muraski
Media Relations Manager
301-892-0973 Mobile

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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