Mid-Atlantic Association of Colleges of Business Administration Conference

Conference Check-in
8 a.m. to 1 p.m. | Main Atrium, Van Munching Hall

Breakfast
8 to 8:45 a.m. | Main Atrium, Van Munching Hall

Welcome Remarks
8:45 to 9 a.m.

Keynote Session: Skill, Judgment, Agility: Cultivating Talent for an AI-First World
9 to 10:15 a.m. | 1407 Van Munching Hall

Mark Urbanczyk is a Principal with Deloitte Consulting. He has held various roles with the firm, including leading the government AI & Data practice and serving as the U.S. lead alliance partner for strategic technology alliances. 

Over the past 20+ years, Mark has collaborated with various clients across industries to apply emerging analytic and AI technologies to achieve innovative data driven results. He also helped numerous organizations become more insight driven, establishing Chief Data Officer (CDO) and AI centers of excellence. 

Mark has a passion for innovation and for building the analytics, data, and AI capabilities for the organizations he supports. At Deloitte, Mark has played a key role in the launch of the firm’s AI offerings. Recently Mark played a lead role in launching Deloitte’s Federal Health AI Accelerator. His commitment extends to nurturing the broader government data community as a board member of the Data Foundation. 

Mark is a proud University of Maryland alum, receiving a B.S. in Decision and Information Sciences from the R.H. School of Business. He also serves on the Greater Washington D.C. Board of Directors for March of Dimes

Mark’s address will focus on the evolution of AI in industry and government, how use of AI in industry and government is transforming talent strategies, and how business school education needs to transform to ensure that students are prepared for the evolving nature of AI (e.g., skills, relevant disciplines, partnerships). Dr. Elmaghraby will facilitate the Q&A portion of the session.

Break
10:15 to 10:30 a.m. | Main Atrium, Van Munching Hall     

Eduvantis Sponsor Spotlight
10:30 to 10:45 a.m. | 1407 Van Munching Hall

The Top GME Trends of Importance in 2026

Dean's Panel I: Strategic Transformation in an Age of Technological, Economic, and Global Disruption
10:45 a.m. to 12:15 p.m. | 1407 Van Munching Hall 

In this first Dean’s Panel, panelists will discuss how business schools are transforming to meet the opportunities and challenges of disruption coming from new technologies, economic changes, global realignment, and demographic shifts. Topics may include curriculum reinvention, the value proposition of the MBA and business degrees, AI’s role in business education, geopolitical forces on graduate enrollments, and managing student expectations. 

Lunch
12:15 to 1 p.m. | Main Atrium, Van Munching Hall     

Concurrent Panel Session I: Innovations in Undergraduate Business Education
1:00 to 2:15 p.m. | 1308 Van Munching Hall 

In these concurrent sessions, panelists will discuss innovations in the face of the changing educational landscape at the graduate or undergraduate level. Topics may include reimagining the curriculum in an AI-enabled world, new teaching models, interdisciplinary programs, new learning formats and delivery models, assessments, personalization, and student engagement. 

Concurrent Panel Session II: Innovations in Graduate Business School
1:00 to 2:15 p.m. | 1407 Van Munching Hall

In these concurrent sessions, panelists will discuss innovations in the face of the changing educational landscape at the graduate or undergraduate level. Topics may include reimagining the curriculum in an AI-enabled world, new teaching models, interdisciplinary programs, new learning formats and delivery models, assessments, personalization, and student engagement. 

Break
2:15 to 2:30 p.m.

QuantHub Presentation
2:30 to 3:15 p.m. | 1407 Van Munching Hall

A Roadmap to AI Adoption in Higher Ed

AI is reshaping higher education faster than most institutions can respond. Get a practical, proven roadmap built specifically for academic leaders. In this talk, Professor Mark McNeilly presents a practical roadmap for how universities and schools can adopt artificial intelligence intelligently, ethically, and effectively. Drawing on his experience chairing the University of North Carolina’s Provost’s AI Committee, the session provides a practical roadmap for Higher Ed organizations to adopt AI in teaching, research, and university operations. The presentation outlines actionable strategies for building AI literacy and fluency among students, faculty, and staff, creating AI governance structures, building the foundations for AI adoption, and positioning universities as intentional leaders in AI. Attendees leave with a framework they can adapt to their own institution’s needs and stage of AI maturity.

Speaker Bio

Mark McNeilly is Professor of the Practice at the UNC Kenan-Flagler Business School and Chair of the Provost’s AI Committee at the University of North Carolina at Chapel Hill. A former executive with IBM and Lenovo, he brings deep experience in strategy, marketing, organizational leadership, and technology adoption. McNeilly is the author of three books published by Oxford University Press and has been featured on the BBC, CNBC, C-SPAN, and the History Channel. He also serves as an advisor to QuantHub and writes the AI-focused newsletter “Mimir’s Well,” where he explores the educational, organizational, and societal applications and implications of artificial intelligence.

Break
3:15 to 3:30 p.m.

AACSB 2026: Innovations, Standards, and What’s Next
3:30 to 4:45 p.m. | 1407 Van Munching Hall 

Tim Mescon will lead a discussion on 2026 AACSB Changes.

Building Tour (Optional)
4:45 to 5:45 p.m.

Dinner
6:30 to 8 p.m. | The Hall CP, 4656 Hotel Dr, College Park, Md. 20742 (Right behind The Hotel) 

Conference Check-in
8 a.m. to 1 p.m. | Main Atrium, Van Munching Hall

Breakfast
8 to 8:45 a.m. | Main Atrium, Van Munching Hall

Dean's Panel II: Future of Business School - Challenges and Opportunities
8:45 to 10:15 a.m. | 1407 Van Munching Hall

In this second Dean’s Panel, panelists will discuss the future of business schools and their ability to meet the challenges and grasp the opportunities to ensure long-term sustainability. Topics may include financial sustainability of business schools, the faculty model and developing the pipeline of new faculty, industry skepticism and relevance, and societal impact. 

Break
10:15 to 10:45 a.m.

Panel Session: Experiential Learning & Community Impact
10:45 to Noon | 1407 Van Munching Hall

Panelists will discuss unique and innovative ways students engage in experiential learning opportunities. Experiential learning in programs immerses students in real-world, hands‑on projects that build leadership, strategic thinking, and problem‑solving skills. Panelists will discuss the challenges and opportunities of administering experiential learning projects and how the experiential learning projects are making an impact among the business community and other stakeholders.

Lunch and Teaching Innovation Award Finalists
Noon to 12:45 p.m. | 2517 Van Munching Hall

MAACBA Annual Meeting
12:45 p.m. to 2 p.m. | 1407 Van Munching Hall