Andy Li Directory Page

Andy Li joined the Smith PhD Program in Marketing in 2020 and will be on the 2025-26 academic job market. His research area lies in the intersection of societal issues and marketing, within which he is primarily interested in the topics of marketplace activism and social inequality. His research has been published in the Journal of the Association for Consumer Research, with other works currently in the review process.

Research interests: Societal issues, consumer behavior, marketplace activism and social inequality