Andy Li Directory Page

Andy Li

Andy Li

PhD Student in Marketing

BBA in Marketing, College of WIlliam & Mary


Andy Li began the Smith PhD program in Fall 2020. His primary research area is in consumer behavior, with specific interests in brand and consumer activism, corporate social responsibility, prosocial behavior, and consumer cultural capital. He received his BBA in Marketing from William & Mary. Prior to pursuing his PhD, Andy worked at Accenture as a federal consulting analyst in the Washington, DC metro area.

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