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April 13, 2017
United and the Case for Less Productivity

SMITH BRAIN TRUST — Recent backlash against United Airlines following an incident at Chicago’s O’Hare International Airport does not surprise Roland Rust, the Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Ma

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April 10, 2017
Inaugural Smith Analytics Conference, April 21

Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., attendees will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

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March 25, 2017
Fearless Idea 25: Find What Drives Consumers

SMITH BRAIN TRUST — Let’s say your company has had a very profitable year, and has decided to reward you, one of its top contributors, with a handsome, 8 percent pay increase. Well done. Now, let’s say it’s just before the holidays.

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March 16, 2017
Digital Co-creation with Customers

Investing in CRM and Analytics Key to Paradigm Shift in Product Innovation 

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February 2, 2017
Should the NFL Worry As Super Bowl Ad Buying Lags?

SMITH BRAIN TRUST — Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb.

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January 26, 2017
Roland Rust Featured in American Marketing Association’s “Marketing Legends” Video Series

Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, was recently interviewed by the American Marketing Association (AMA) in the “Marketing Legends” video series.

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January 13, 2017
Guarav Bhalla Named Executive Education Specialist of the Year

Gaurav Bhalla, adjunct professor at the University of Maryland’s Robert H. Smith School of Business and executive fellow of the Center for Excellence in Service (CES), has been named Executive Education Specialist of the Year by Corporate Vision Magazine, a UK-based media company reaching 130,000 top-tier business professionals with global business news and analysis.

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December 14, 2016
Hospitality Business Fellows Welcome Hilton VP

On Nov. 28, 2016, students in the Smith Hospitality Business Fellows (HBF) at the University of Maryland’s Robert H. Smith School of Business were honored to host Kimo Kippen, vice president of Global Workforce Initiatives at Hilton. Kimo, as he is known, gave a lively and engaging strategic overview of Hilton's business.

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December 1, 2016
Stunt Marketing or No, Domino’s Has Refurbished its Brand

SMITH BRAIN TRUST – Last week, Domino's Pizza delivered a

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November 1, 2016
The Economist Ranks Smith Faculty No. 1 in World

Professors at the University of Maryland's Robert H. Smith School of Business placed No. 1 in the world for "faculty quality" in The Economist's 2016 full-time MBA rankings, marking the third consecutive year atop the category.

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