Marketing Analytics Report

Class of 2025

Employment Data

$71,437
Mean
$70,000
Median
0%
Accepted employment offers within six months of graduation (80% U.S., 95.2% International)

0%
of accepted employment offers are located in North America
 Total Seeking EmploymentFirst Offer / Acceptance By Three Months After Graduation DateHave Not Reported Receiving An Offer By Six Months After Graduation
Total Graduates4640 (87%)6 (13%)
 Total Seeking EmploymentFirst Offer / Acceptance By Three Months After Graduation DateHave Not Reported Accepting An Offer By Six Months After Graduation
Total Graduates4640 (87%)6 (13%)
 NumberPercent
School-facilitated activities:  
Other School-facilitated source14.5%
Total school-facilitated activities14.5%
Graduate-facilitated activities:  
Personal contacts (i.e. previous employers, family, friends outside of school, etc.)313.6%
Conversion of internship; internship obtained through graduate-initiated sources29.1%
Online job postings (i.e. social media/LinkedIn, Indeed, company websites)1359.1%
Other graduate-facilitated sources313.6%
Total graduate-facilitated activities2195.5%
Total22100%
No response by graduate180%

Base Salary

 Number Reporting Base Salary InformationPercent Reporting Base Salary InformationMeanMedian
Total Reporting Base Salary1537.5%$67,912$70,000

Signing / Starting Bonus

 Number Reporting Signing/Starting Bonus InformationPercent Reporting Signing/Starting Bonus InformationMeanMedian
Total Reporting Signing/Starting Bonus16.7%I/DI/D

The percentage of students for whom there is usable salary information is 37.5%. This calculation is made by dividing the number of job-accepting graduates for whom you have useable salary information/total job-accepting graduates. The CSEA target for reliable salary data = 70% of graduates accepting full-time employment.

Recruiting Outcomes

Graduates Accepting New Full-Time Employment

Technology

21.90 %

Consumer Packaged Goods

14.10 %

Consulting

12.50 %

Financial Services

12.50 %

Other

9.40 %

Healthcare (including products and services)

7.80 %

Hospitality

4.70 %

Media / Entertainment

4.70 %

Non-Profit / Education

3.10 %

Energy

3.10 %

Manufacturing

3.10 %

Graduates Accepting New Full-Time Employment

Marketing / Sales

72.50 %

Business / Data Analytics

7.50 %

Consulting

5.00 %

General Management

5.00 %

Other

5.00 %

Human Resources

2.47 %

Information Technology

2.51 %
  • Accenture
  • ASUS
  • CoForge
  • EMC Insurance
  • Epic Systems
  • FuSang Vision
  • Hilton
  • Marriner Marketing
  • Marriott
  • MProven
  • PCOnline
  • Power Digital Marketing
  • WildFig Data

Top Job Titles

Consultant

Digital Marketing Analyist

Marketing Research Analyst

Marketing Consultant

Marketing Manager

Digital Media Analyst

Where 2025 Smith Graduates Were Hired

RegionPercent
Mid-Atlantic48.6%
Midwest5.7%
Northeast11.4%
South2.9%
Southwest0%
West2.9%
Unreported within North America28.6%

Student Cohort

  • Program Delivery Method: On-site
  • Length of Program in Months: 16 Months
  • Average Years of Work Experience: 1.04 Years
  • Number of Students: 51
  • Percent of Class for Whom Outcome Information is Confirmed: 92.2%
IntentionTotal Program Graduates
Seeking Employment46
Company-sponsored or already employed1
Total Not Seeking Employment1
No Recent Information Available4
Total Graduates51

View employment reports from past years:

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