Marketing Analytics Report
Class of 2024
Smith’s analytics-focused Business Master’s programs give students a competitive edge in a data-driven business landscape being transformed by AI.
Our graduates bring strong quantitative, data management and analytical skills to the workplace. Employers rely on these data experts to analyze and interpret massive amounts of data, securely manage data, and use data to predict consumer trends and make marketing campaigns more successful.
Employment Data
$56K - $138K
Base Salary Range (North America)
$87,727
Mean
$80,000
Median
0%
Accepted employment offers within six months of graduation (90% U.S., 76% International)
0%
of accepted employment offers are located in North America
| Total Seeking Employment | First Offer By Graduation Date | First Offer After Graduation Date And By Six Months After Graduation Date | Have Not Reported Receiving An Offer By Six Months After Graduation | |||
|---|---|---|---|---|---|---|
| Full-Time | Short Term | Full-Time | Short Term | |||
| Permanent Work Authorization | 20 | 6 (30%) | 2 (10%) | 10 (50%) | 0 (0%) | 2 (10%) |
| Non-Permanent Work Authorization | 25 | 8 (32%) | 0 (0%) | 10 (40%) | 1 (4%) | 6 (24%) |
| Total Graduates | 45 | 14 (31.1%) | 2 (4.4%) | 20 (44.4%) | 1 (2.2%) | 8 (17.8%) |
| Total Seeking Employment | First Offer Accepted By Graduation Date | First Offer Accepted After Graduation Date And By Six Months After Graduation Date | Have Not Reported Accepting An Offer By Six Months After Graduation | |||
|---|---|---|---|---|---|---|
| Full-Time | Short Term | Full-Time | Short Term | |||
| Permanent Work Authorization | 20 | 6 (30%) | 2 (10%) | 10 (50%) | 0 (0%) | 2 (10%) |
| Non-Permanent Work Authorization | 25 | 7 (28%) | 0 (0%) | 11 (44%) | 1 (4%) | 6 (24%) |
| Total Graduates | 45 | 13 (28.9%) | 4 (4.4%) | 21 (46.7%) | 1 (2.2%) | 8 (17.8%) |
| Number | Percent | |
|---|---|---|
| School-facilitated activities: | ||
| Other School-facilitated source | 2 | 11.1% |
| Total school-facilitated activities | 2 | 11.1% |
| Graduate-facilitated activities: | ||
| Personal contacts (i.e. previous employers, family, friends outside of school, etc.) | 2 | 11.1% |
| Online job postings (i.e. social media/LinkedIn, Indeed, company websites) | 10 | 55.6% |
| Other graduate-facilitated sources | 4 | 22.2% |
| Total graduate-facilitated activities | 16 | 88.9% |
| Total | 18 | 100% |
| No response by graduate | 16 | 0% |
Base Salary
| Number Reporting Base Salary Information | Percent Reporting Base Salary Information | Mean | Median | Low | High | |
|---|---|---|---|---|---|---|
| Permanent Work Authorization | 5 | 31.2% | $90,800 | $78,000 | $60,000 | $138,000 |
| Non-Permanent Work Authorization | 9 | 50% | $64,932 | $65,000 | $19,874 | $105,000 |
| Total Reporting Base Salary | 14 | 41.2% | $74,170 | $75,000 | $19,874 | $138,000 |
Signing / Starting Bonus
| Number Reporting Signing/Starting Bonus Information | Percent Reporting Signing/Starting Bonus Information | Mean | Median | Low | High | |
|---|---|---|---|---|---|---|
| Permanent Work Authorization | 2 | 40% | I/D | I/D | I/D | I/D |
| Non-Permanent Work Authorization | 2 | 22.2% | I/D | I/D | I/D | I/D |
| Total Reporting Signing/Starting Bonus | 4 | 28.6% | $25,000 | $17,500 | $10,000 | $55,000 |
The percentage of students for whom there is usable salary information is 41.2%. This calculation is made by dividing the number of job-accepting graduates for whom you have useable salary information/total job-accepting graduates. The CSEA target for reliable salary data = 70% of graduates accepting full-time employment.
Recruiting Outcomes
- Academic Engagement Network
- Afficiency
- Airbus
- Alabama Department of Public Health
- Alibaba Group
- Allegis Group
- ALLETE
- Amazon Web Services
- Amazon
- Apple
- Ark Infotech
- Ashley Global Retail
- Association of American Railroads
- ASTONE
- Astor & Sanders
- ASUS
- Athelas*
- Bank of America
- Barclays Capital
- BigBang Artwork
- Biofourmis
- Biopeptek Pharmaceuticals
- Bobrick Washroom Equipment
- Boyan Technology
- Bright Mind Enrichment and Schooling
- Brillio
- C2 Education
- Cantonica
- Capital i
- Capital One*
- CATT Lab
- Cherner Development Group
- Chime
- China Construction Third Bureau Installation Engineering
- China Energy Investment Group
- China Merchants Bank
- China National Heavy Duty Truck Group
- China Telecom Americas
- Choice Hotels International*
- Cisco Systems
- COFCO Corporation
- CoForge
- Colibri Group
- Community Advocates for Family and Youth (CAFY)
- Community Dreams Foundation
- Crowne Plaza Hotels & Resorts
- CVS Health Corporation
- Deloitte*
- Delphi Consulting Middle East
- DLH Corporation
- Eli Lilly and Company
- EMC Insurance
- EnScope IT
- Ensurancemax
- eXp Realty
- EY*
- Fact Finders
- FedEx*
- Flagstar Bancorp
- Flywheel Digital
- Fraunhofer USA
- Freddie Mac
- Freedom Consulting Group
- FTI Consulting
- Fugen Solutions
- Gauntlet
- Georgia State University
- Grant Thornton
- Gridlex
- Guidehouse
- Hand Enterprise Solutions USA*
- HiLabs
- Hilton Corporate
- HireBeat
- Hiscox
- Hounen Solar
- Hughes Network Systems
- ICF International
- Incedo
- International Systems Management Corp
- Interstate Moving
- IPSS
- iptiQ Americas
- IvyMax
- Joblogic-X Corporation
- Johns Hopkins University
- JPMorgan Chase*
- Kforce
- KPMG*
- L&T Technology Services
- Lincoln Financial
- Linovision
- Long Island University
- Lucky Dog
- Maryland Business Opportunity Center
- Match 4 Action
- mcron
- Mercatus Center at George Mason University
- Meta Frazo
- Microsoft Corporation*
- Mid-Atlantic Permanente Medical Group*
- MiQ Digital
- Monumental Sports and Entertainment
- MSI
- NASA Jet Propulsion Laboratory
- National Minority Supplier Development Council
- Navy Federal Credit Union*
- Northrop Grumman
- Office of Delegate Teresa Woorman
- OneMain Financial*
- Optimove
- Ox Hill Co
- PGIM Fixed Income
- Posco
- Power Digital Marketing
- Pro IT
- PuRang Financial Services
- Purekind Fund Management Co
- PwC
- QIAGEN
- QuinStreet
- R&JY Inc.
- Rang Technologies
- Reelroots
- Resolution Life
- Reyoung Pharmaceutical
- Rogers Corporation
- S.F. Express
- Samsung Electronics
- Scality
- SDG Group USA
- Searce
- Shurtape Technologies
- Sigma Computing
- silverXis
- Sony Corporation
- Spatial Front
- Stifel
- Suaique
- Sunsoft Solutions
- Surmount
- TE Connectivity
- Tech Observer
- Technoidentity
- Boston Consulting Group (BCG)
- The North West Company
- ThreatConnect
- Toyota
- TriMi
- Uber
- University of Florida
- Verato
- Verizon
- Vibrant Wellness
- Visa
- Warner Bros. Discovery
- Wave Welcome
- Waybetter Marketing
- WildFig Data
- WSP Global
- Yes&
- ZNETSHOWS
Top Job Titles
Where 2024 Smith Graduates Were Hired
| Region | Percent |
|---|---|
| Mid-Atlantic | 45.2% |
| Midwest | 0% |
| Northeast | 6.5% |
| South | 6.5% |
| Southwest | 0% |
| West | 16.1% |
Student Cohort
| Class Size | Number of Graduates | Percent of Graduates |
|---|---|---|
| Permanent Work Authorization | 24 | 42.9% |
| Non-Permanent Work Authorization | 32 | 57.1% |
| Total Graduating Class | 56 | 100% |
| Percent of Class for whom outcome information is confirmed | 85.7% | |
- Program Delivery Method: On-site
- Length of Program in Months: 16 Months
- Average Years of Work Experience: 1.29 Years
| Categories | Permanent Work Authorization | Non-Permanent Work Authorization | Total Program Graduates |
|---|---|---|---|
| Seeking Employment | 20 | 25 | 45 |
| Company-sponsored or already employed | 1 | 1 | 2 |
| Continuing education | 0 | 1 | 1 |
| Total Not Seeking Employment | 1 | 2 | 3 |
| No Recent Information Available | 3 | 5 | 8 |
| Total Graduates | 24 | 32 | 56 |
56
Students
8
Countries represented
1.29 Years
Average Full-Time Work Experience
0%
Women
0%
International