Marketing Analytics Report

Class of 2025

Employment Data

$30K - $105K
Base Salary Range (North America)
$71,437
Mean
$70,000
Median
0%
Accepted employment offers within six months of graduation (80% U.S., 95.2% International)

0%
of accepted employment offers are located in North America
 Total Seeking EmploymentFirst Offer By Graduation DateFirst Offer After Graduation Date And By Six Months After Graduation DateHave Not Reported Receiving An Offer By Six Months After Graduation
  Full-TimeShort TermFull-TimeShort Term 
Total Graduates468 (17.4%)0 (0%)32 (69.6%)0 (0%)6 (13%)
 Total Seeking EmploymentFirst Offer Accepted By Graduation DateFirst Offer Accepted After Graduation Date And By Six Months After Graduation DateHave Not Reported Accepting An Offer By Six Months After Graduation
  Full-TimeShort TermFull-TimeShort Term 
Total Graduates467 (15.2%)0 (0%)33 (71.7%)0 (0%)6 (13%)
 NumberPercent
School-facilitated activities:  
Other School-facilitated source14.5%
Total school-facilitated activities14.5%
Graduate-facilitated activities:  
Personal contacts (i.e. previous employers, family, friends outside of school, etc.)313.6%
Conversion of internship; internship obtained through graduate-initiated sources29.1%
Online job postings (i.e. social media/LinkedIn, Indeed, company websites)1359.1%
Other graduate-facilitated sources313.6%
Total graduate-facilitated activities2195.5%
Total22100%
No response by graduate180%

Base Salary

 Number Reporting Base Salary InformationPercent Reporting Base Salary InformationMeanMedianLowHigh
Total Reporting Base Salary1537.5%$67,912$70,000$30,000$105,000

Signing / Starting Bonus

 Number Reporting Signing/Starting Bonus InformationPercent Reporting Signing/Starting Bonus InformationMeanMedianLowHigh
Total Reporting Signing/Starting Bonus16.7%I/DI/DI/DI/D

The percentage of students for whom there is usable salary information is 37.5%. This calculation is made by dividing the number of job-accepting graduates for whom you have useable salary information/total job-accepting graduates. The CSEA target for reliable salary data = 70% of graduates accepting full-time employment.

Recruiting Outcomes

Graduates Accepting New Full-Time Employment

Technology

21.90 %

Consumer Packaged Goods

14.10 %

Consulting

12.50 %

Financial Services

12.50 %

Other

9.40 %

Healthcare (including products and services)

7.80 %

Hospitality

4.70 %

Media / Entertainment

4.70 %

Non-Profit / Education

3.10 %

Energy

3.10 %

Manufacturing

3.10 %

Graduates Accepting New Full-Time Employment

Marketing / Sales

72.50 %

Business / Data Analytics

7.50 %

Consulting

5.00 %

General Management

5.00 %

Other

5.00 %

Human Resources

2.47 %

Information Technology

2.51 %
  • Accenture
  • ASUS
  • CoForge
  • EMC Insurance
  • Epic Systems
  • FuSang Vision
  • Hilton
  • Marriner Marketing
  • Marriott
  • MProven
  • PCOnline
  • Power Digital Marketing
  • WildFig Data

Top Job Titles

Consultant

Digital Marketing Analyist

Marketing Research Analyst

Marketing Consultant

Marketing Manager

Digital Media Analyst

Where 2025 Smith Graduates Were Hired

RegionPercent
Mid-Atlantic48.6%
Midwest5.7%
Northeast11.4%
South2.9%
Southwest0%
West2.9%
Unreported within North America28.6%

Student Cohort

  • Program Delivery Method: On-site
  • Length of Program in Months: 16 Months
  • Average Years of Work Experience: 1.04 Years
  • Number of Students: 51
  • Percent of Class for Whom Outcome Information is Confirmed: 92.2%
IntentionTotal Program Graduates
Seeking Employment46
Company-sponsored or already employed1
Total Not Seeking Employment1
No Recent Information Available4
Total Graduates51

View employment reports from past years:

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