Smith Marketing Professor Co-Authors ‘Social Media Intelligence’
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
Smith Marketing Faculty Among Leaders in Producing ‘Most Impactful’ Research
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM). The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
Using the Power of Social Media to Enhance Product Innovation
S. Raghu Raghavan, a Smith professor of management science and operations management, has developed a framework for companies to track and incorporate social media influence into product innovation – resulting in better products that more effectively meet the needs of consumers. Read more about this research at UMD Right Now.
Online Physician Reviews Draw Renewed Attention, Smith Experts Comment
Healthday News reports on recent data showing Americans increasingly are using online physician reviews and asks “whether it’s a good thing” that people “are choosing their doctor the same way they settle on a car or TV.”
Smith PhD Program Ranked 11th in World
The PhD program at the Robert H. Smith School of Business at the University of Maryland, College Park, is No. 11 in the world and No. 8 in the U.S., according to new rankings by The Financial Times. The rankings are based off data collected in 2013 and can be found in the fields of the Global MBA Ranking on the Financial Times business education website.
How ‘Design Thinking’ Activates ‘Fearless Ideas’ in Forthcoming Course from Smith
“Dreaming with responsibility” and “dreaming in a pragmatic way” are among Gerald Suarez’s descriptors for students processing his forthcoming course, “Create the Future Through Systems Thinking and Design.”
Taxation, Public Accounting Tracks Added to Smith's Graduate Accounting Degree
The Accounting and Information Assurance Department at the University of Maryland's Robert H. Smith School of Business is adding tracks for public accounting and taxation to its 8-year-old Master of Science in Business: Accounting program. Both additions are 30-credit hour programs and take effect in fall 2014.
SAVE THE DATE: Emerging Markets Forum - April 25, 2014
The Center for International Business Education and Research (CIBER) will hold its fourth-annual Emerging Markets Forum on Friday, April 25, 2014. This year's theme is "Negotiating History, Culture, and Institutions in Emerging Markets." The conference will be held at the Smith School's Washington, DC campus at the Ronald Reagan Building and International Trade Center.
Andrew Sherman: Don't Waste Your Talent (TEDx Talk)
Don't Waste Your Talent--Recognize, Manage and Sell your Intangible Assets Check out Andrew Sherman's TEDx talk and find out how to realize the full power of everything your company knows. Sherman is passionate about helping people drive value from intellectual property and other intangible assets. He is a prominent Washington, D.C., attorney and business author who teaches entrepreneurship, strategy, M&A, and value creation at the University of Maryland's Robert H. Smith School of Business.
Mitigating Mobile Banking Risk: Tips from UMD-Smith Experts
Security-assessment firm IOActive recently identified security flaws in 40 mobile banking applications for iPhone and iPad that are used by some of the world's leading financial institutions.