AI Business Education for Leaders and Executives
AI Business Education for Leaders and Executives
The Office of Executive Education at the University of Maryland's Robert H. Smith School of Business offers AI education programs for executives, business leaders, physicians, healthcare professionals, marketers, entrepreneurs, and organizational decision-makers. Through online, live online, self-paced, professional certificate, and executive certificate programs, participants gain practical skills to lead AI adoption, manage risk, and create business value.
As artificial intelligence reshapes strategy across industries, today's leaders need more than awareness. They need practical frameworks, informed judgment, and the confidence to make AI decisions that create measurable value while managing risk responsibly.
Explore Smith’s AI Programs
Smith Executive Education offers AI programs for executives, business leaders, physicians, healthcare professionals, marketers, entrepreneurs, and organizational decision-makers. Topics include generative AI governance and risk management, AI for healthcare, AI and machine learning for business leaders, AI for small business, and AI-driven marketing strategy.
Choose the Right AI Program for Your Goals
Compare Smith's AI programs to find the best fit for your role, responsibilities, and professional goals.
Best For: Executives, board-facing leaders, AI initiative owners, and governance, risk, and compliance professionals
Format: Executive Certificate Program, Online
Unlock business value from generative AI while building the governance, oversight, and enterprise risk management capabilities needed to scale AI responsibly.
Best For: Physicians, healthcare executives, hospital leaders, academic medical leaders, and health system decision-makers
Format: Executive Certificate Program, Online
Build a practical AI investment and governance blueprint aligned with clinical quality, operational efficiency, compliance, workforce readiness, and mission-driven healthcare outcomes.
Best For: Business leaders seeking broad AI and machine learning fluency
Format: Professional Certificate Program, Online
Learn how predictive AI and machine learning improve decision-making across supply chain, healthcare, finance, marketing, and people analytics.
Best For: Small business owners, entrepreneurs, and operators without a technical background
Format: Professional Certificate Program, Online
Learn how predictive and generative AI tools can automate repetitive tasks, streamline operations, and support strategic business growth.
Best For: Marketing leaders, brand managers, digital marketers, and business professionals responsible for customer strategy
Format: Professional Certificate Program, Online
Learn how AI is transforming marketing through personalization, customer insights, generative AI, LLMs, and responsible marketing practices.
Why Choose Smith Executive Education?
At Smith, AI education is informed by leading research and practical business application. Through the Center for Artificial Intelligence in Business, Smith advances AI design, governance, human judgment, and responsible innovation while helping organizations create business value with AI.
Smith Executive Education brings this expertise into the classroom through programs that help leaders evaluate AI opportunities, manage risk, and make confident, strategic decisions in rapidly evolving business environments.
Frequently Asked Questions
The Artificial Intelligence for Business Leaders program is a strong fit for business leaders who want broad AI and machine learning fluency across business functions. Leaders focused specifically on governance, enterprise exposure, or board-level oversight may be better suited for the GenAI & Risk Executive Certificate Program.
The AI for Physicians & Healthcare Management Executive Certificate Program is designed for physicians, healthcare executives, academic medical leaders, hospital leaders, and health system decision-makers. Participants learn to evaluate AI use cases, assess vendors, strengthen governance, address compliance, prepare the workforce, and lead mission-aligned AI adoption.
No, our programs do not require a technical background. They are designed for leaders who need strategic, managerial, governance, or applied business understanding rather than deep technical training.
All of Smith’s AI education is online or live online. Self-paced courses include Artificial Intelligence for Business Leaders, AI Empowerment for Small Business, and Marketing in the Age of AI. GenAI & Risk and AI for Physicians & Healthcare Management are live online executive certificate programs.
Tuition varies by program. Self-paced programs start at $199. Executive Certificate Programs start at $1,495. Discounts are available for alumni, veterans, federal employees, and active-duty military. Contact rhsmith-execed@umd.edu for payment options, scholarship opportunities, and any questions about payment.
Smith's AI programs focus on business impact, helping leaders connect AI tools and technologies to strategy, governance, risk management, operations, marketing, healthcare, and organizational performance. Programs emphasize practical application, responsible adoption, and decision-making in real business environments.
Yes, we can create a customized education program for your team or your organization. We can deliver it virtually or in person, at your site or at one of our campuses in DC or Maryland. Contact rhsmith-execed@umd.edu to learn more and explore options.