The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Rebecca Ratner talks about how her research supports the new nutrition guidelines.
Ratner, associate professor of marketing, and a colleague from Harvard studied how consumers used the old pyramid and compared that with the idea of filling half of your plate with fruits and vegetables. Their findings showed the half-plate concept to be easier to understand and remember. Ratner is a social psychologist and her research explores consumer psychology and consumer decision making. Her research has appeared in the top marketing, psychology and decision-making academic journals.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.