Smith Business Close-Up: The Digital Technology Revolution
Thursday, October 16, 2014, 7:30 p.m.; Sunday, October 19, 2014, 7:30 a.m. Digital technology is changing everything these days, including the face of marketing and retailing. How is this impacting consumer behavior and what’s up next?
Webrooming’s Threat; Goal-Pursuit in Loyalty Programs
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics COLLEGE PARK, Md. – Nov. 20, 2014 – Post-recession shoppers, some cautious, others shortcutting to bargains, are increasingly “webrooming.” The tactic involves studying prices and products online, then purchasing from brick and mortar stores.
UMD Experts Available to Comment on Delivery Drones Tech Progress, Viability and as Market Disruptor
Media Advisory COLLEGE, PARK, Md. -- Though Google and Amazon, among others, have begun testing delivery drones, they are at least five years from launching. Business and engineering experts (below) at the University of Maryland are available to expand on their following comments. They say:
FTC Sues Amazon, Revises Guidelines: Smith’s P.K. Kannan Weighs in
The Federal Trade Commission has revised its guidelines for developing apps targeting children. The move follows an FTC lawsuit against Amazon for allowing its apps to be too accommodating for children to make online purchases without parental consent.
UMD Business Faculty Forecast U.S. Economy Sectors
Faculty at the University of Maryland’s Robert H. Smith School of Business have summarized 2012 forecasts for individual sectors of the national economy. “Several important dynamics frame the 2012 economic outlook,” said Cliff Rossi, Tyser Teacher Fellow and executive-in-residence. These factors include:
Social Media in Government
P.K. Kannan, Harvey Sanders Associate Professor of Marketing and director of the Center for Excellence in Service, and Ai-Mei Chang, professor of systems management at UMUC , is studying how the web affects interactions between government agencies and the public.
Multi-Format Digital Content
Research by P.K. Kannan and Amna Kirmani Consumers are willing to buy multiple formats of content when they can count on consistent quality and use the formats in different ways.
UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance
January 11, 2011: MEDIA ALERT UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.