How Radio Shack Lost Its Roots
SMITH BRAIN TRUST -- The #RadioShackisBack campaign starring the likes of Orlando Jones and Carlos Mencia reminds consumers that the company remains alive after a Chapter 11 bankruptcy in February 2015 and the closure of more than half of its 4,000 stores. Nonetheless, a
Luxury Rollout Works for Apple Watch, Smith Expert Says
SMITH BRAIN TRUST -- Apple is foregoing its customary blockbuster, in-store release of a new device with its Apple Watch.
Amazon Drones Will Come
SMITH BRAIN TRUST -- Drone industry experts say that while new federal regulations would limit many commercial applications for now, uses such as Amazon's planned package delivery and even pizza drop-offs will come eventually. The proposed rules are “a stepping stone for coming up with policies for how delivery drones are going to operate,” said Smith professor P.K. Kannan, who is researching how retail businesses can use drones. “I don't think the U.S.
Smith Business Close-Up: The Digital Technology Revolution
Thursday, October 16, 2014, 7:30 p.m.; Sunday, October 19, 2014, 7:30 a.m. Digital technology is changing everything these days, including the face of marketing and retailing. How is this impacting consumer behavior and what’s up next?
Webrooming’s Threat; Goal-Pursuit in Loyalty Programs
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics COLLEGE PARK, Md. – Nov. 20, 2014 – Post-recession shoppers, some cautious, others shortcutting to bargains, are increasingly “webrooming.” The tactic involves studying prices and products online, then purchasing from brick and mortar stores.
UMD Experts Available to Comment on Delivery Drones Tech Progress, Viability and as Market Disruptor
Media Advisory COLLEGE, PARK, Md. -- Though Google and Amazon, among others, have begun testing delivery drones, they are at least five years from launching. Business and engineering experts (below) at the University of Maryland are available to expand on their following comments. They say:
FTC Sues Amazon, Revises Guidelines: Smith’s P.K. Kannan Weighs in
The Federal Trade Commission has revised its guidelines for developing apps targeting children. The move follows an FTC lawsuit against Amazon for allowing its apps to be too accommodating for children to make online purchases without parental consent.
UMD Business Faculty Forecast U.S. Economy Sectors
Faculty at the University of Maryland’s Robert H. Smith School of Business have summarized 2012 forecasts for individual sectors of the national economy. “Several important dynamics frame the 2012 economic outlook,” said Cliff Rossi, Tyser Teacher Fellow and executive-in-residence. These factors include: