Online Master of Science in Business Analytics
Online Master of Science in Business Analytics
Drive effective business strategy with modern data analytics skills
The Maryland Smith Online Business Analytics program introduces you to the tools and techniques you’ll need to leverage big data for forecasting, prediction and managerial decision making. You’ll learn how to develop robust models, create data-backed business strategies and effectively communicate them with visualization tools. Smith is committed to making these skills accessible and attainable for working professionals from any academic background with our convenient and flexible online program.
Fast-Track Your Career with Analytics
The Maryland Smith Online Business Analytics program introduces you to the tools and techniques you’ll need to leverage big data for forecasting, prediction and managerial decision making. You’ll learn how to develop robust models, create data-backed business strategies and effectively communicate them with visualization tools. Smith is committed to making these skills accessible and attainable for working professionals from any academic background with our convenient and flexible online program.
Cohort-based online program that fits into your schedule
You’ll get the flexibility of an online program, with the same great teaching and supportive culture as our on-campus programs.
Finish your degree program in as few as 16 months
Begin your degree in the fall or spring semester, whichever works best for you, wherever you are.
30 credits combining live and asynchronous coursework
Live sessions in addition to asynchronous coursework allow you to engage real-time with your cohort and faculty, building your network.
Program Cost: $25,000*
*Average cost assuming program is completed in 16 months
Academics
Get a foundation, build advanced skills, and then utilize electives to focus on what matters for your career.
Our curriculum is carefully designed to build your functional expertise in quantitative modeling and data analytics. These highly desirable skills will set you apart in an increasingly competitive job market.
APPLIED ANALYTICS FOR YOUR CAREER GOALS
Smith offers tracks in marketing and finance to give you tools that are relevant to your career. Customize your program to suit your goals with courses in advanced marketing analytics, financial analytics and other application courses.
“The program taught me how to ask the right questions, questions that I didn’t even know were possible. It opened my eyes to new ways to analyze and clean data, and to new tools and software that were available to me. Before this program, I didn’t know what I didn’t know.”
— Nikolh Nemard
BS Management Information Systems
MSBA ’20
Senior Data Analyst, Aledade
ACQUIRE VALUABLE SKILLS
Language and Tools
Python
R
SQL
Tableau
Cloud Computing Infrastructure
Spark
Amazon Web Services
Hadoop
Hive
Methodologies
Neural Networks
Classification and Regression Trees
NLP and Text Analytics
Cluster Analysis
Business Imperatives
Forecasting and Predictive Analytics
Customer Segmentation and Targeted Marketing
Risk Assessment and Management
Anomaly Detection and Resolution
Who is right for this program?
Problem-solvers from any discipline or academic background can be successful in the Online MSBA program. The program attracts working professionals and recent college graduates from diverse academic backgrounds who are seeking to strengthen their quantitative abilities and want to help companies fuel growth and change through data.
Analytics Bridge Program
No coding experience? No problem.
Have your quant skills gone unused for a few years? Are linear regressions currently a distant memory? We’ve designed the Analytics Bridge program just for you. Mini-courses and workshops get you up to speed in math, statistics, coding and key technology skills, to help you transition back to school and begin the program with confidence. The Analytics Bridge Program will start 2-4 weeks before the program starts.
Quant Catch-up
Calculus mini-course
Statistics mini-course
Programming Catch-up
R skill building workshops
Python skill building workshops
SQL skill building workshops
General Skills
Technology
Problem-solving strategies
“In four years, I have to get a job when I get out of the Air Force after twenty years. I’m using this program to bridge a gap of knowledge I didn’t have. I’m learning how to build models and discuss statistics in a business-related fashion.”
— Michael Wadleigh
MSBA ’21
BS Technical Management
Aircraft Mechanic, United States Air Force (Master Sergeant/E-7)
Expert Faculty
Learn from some of the best faculty in the world.
Maryland Smith’s amazing faculty are passionate about research, teaching and mentorship. Their commitment to creating a vibrant, intellectual community where you’ll be challenged to learn and grow is unmatched. Your teachers will be supportive, accessible and dedicated to creating a learning environment where students can succeed. They will be part of your network for life.
Designed and built statistical and optimization solutions for supply chain management, retail planning, airline operations, logistics, and pricing and revenue management.
Helped Fortune 500 companies deliver practical algorithmic solutions that demonstrate measurable customer value.
Winner of Krowe Teaching Award and 12 annual teaching awards.
Recipient of numerous accolades, including the Paul D. Converse Marketing Award, the Robert J. Lavidge Global Marketing Research Award and the Buck Weaver Award, and is among the top 2% of the most-cited scholars and scientists worldwide.
Expert in consumer science and behavior using statistical and econometric methods and marketing decision making.
Expert in statistics and quantitative methods for business decision-making.
Member, Data, Analytics and Statistics Instruction group from the Decision Science Institute.
Member, Consortium for the Advancement of Undergraduate Statistics Education.
Academic Director
Suresh Acharya
Academic Director, MS in Business Analytics Program
suresh12@umd.edu
Faculty
Faculty Director, QUEST
bardossy@umd.edu
Clinical Professor
pbasu@umd.edu
Associate Clinical Professor of Information Systems
jbono@umd.edu
Clinical Professor
mbfurst@umd.edu
Associate Dean for Strategic Initiatives
pkannan@umd.edu
Associate Clinical Professor
ekiss@umd.edu
Associate Professor
liyema@umd.edu
Research Professor
kprasad@umd.edu
Dean’s Professor of Digital Marketing and Analytics
mtrusov@umd.edu
Associate Professor
dwaguesp@umd.edu
Distinguished University Professor
mwedel@umd.edu
“The OMSBA opened new paths and taught me the fundamental skills I needed for the workforce. I interviewed with incredibly competitive companies that would have been out of reach previously. This program has been extremely beneficial for my career — it’s been everything I wanted.”
— Dan Waldman
BS Journalism
MSBA ’21
eCommerce Analyst, Chewy
MSBA Advisory Council
Advisory Councils keep us actively engaged with industry leaders and experts, who bring their real-world experience to help shape what students learn, match classroom lessons to real-world needs, and widen the pipeline for internship and job opportunities.
“I loved moving through all of the core courses with my cohort. We had group chats to support each other. Some of my classmates didn’t have a background in anything data-related, so we’d point them to resources and answer their questions. It was always so easy to have a conversation and work through things virtually.”
— Emilia Cruz
BS Math and Computer Science
MSBA ’20
Management Consultant, Booz Allen Hamilton
Contact Us
Email: smithmasters@umd.edu
Phone: 301-405-2559