Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.
Boyd is a Tyser Teaching Fellow in the marketing department at the Smith School. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. His areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. During the course of his academic career, Dr. Boyd has taught over 12,500 students the intricacies of marketing theory and practice.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
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The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.