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Smith Business Close-Up: Summer Drought Leads to Fall Price Hikes

Sep 04, 2012
World Class Faculty & Research


August 30, 2012 & September 2, 2012

Summer Drought Leads to Fall Price Hikes

The summer of 2012 saw record droughts in much of United States, particularly the Midwest, impacting the growing season for the nation’s farmers. With entire crops lost, many of the effects are yet to be seen on the grocery shelves.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Jie Zhang talks about what consumers can expect and how retailers and marketers might react.

Zhang is an associate professor of marketing and the Harvey Sanders Fellow of Retail Management at the Smith School. Her research applies econometric and statistical models to study consumers’ purchase behavior and responses to various promotion programs, and then she designs innovative decision support tools for marketers based on these models. Zhang teaches retail management and has published research in marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

  • WMPB-TV (Ch. 67), Baltimore
  • WMPT-TV (Ch. 22), DC metro/Annapolis
  • WCPB-TV (Ch. 28), Salisbury
  • WFPT-TV (Ch. 62), Frederick
  • WWPB-TV (Ch. 31), Hagerstown
  • WGPT-TV (Ch. 36), Oakland

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
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College Park MD 20742