Evolution of Ride Services: From Ride- Hailing to Autonomous Vehicles
In recent years the ride service industry has been evolving rapidly, driven by disruptive technologies such as mobile apps, AI, and autonomous vehicles (AVs). While platform-based decentralized ride hailing companies have gained significant market share, vertically-integrated robotaxi services using emerging AVs are starting to enter the market. In this paper, we aim to provide insights about the evolution and the future of ride services studying these two competing business approaches.